88% matchMiu Miu
The blueprint for subversive schoolgirl femininity
What changes: Global luxury house pricing and vast accessory range
Brand profile
Shanghai womenswear label by Liushu Lei and Yutong Jiang, pairing bows, ruffles and corsetry with a sharp, subversive take on girlishness.
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The signatures are oversized bows, ruffled and bubble-hem dresses, corsetry, sheer tulle and patent Mary Janes, mostly in black, red and pale pastels.
Liushu Lei and Yutong Jiang, both London College of Fashion graduates, started the label in 2015 and still own it outright; the range is womenswear, strongest in tops.
It shows at Shanghai Fashion Week rather than the European calendar, but sells at high prices through retailers including SSENSE and Dover Street Market.
88% matchThe blueprint for subversive schoolgirl femininity
What changes: Global luxury house pricing and vast accessory range
80% matchShirred tulle romance with the same crafted edge
What changes: Softer, more artisanal and less club-facing
76% matchCrystal-trimmed girlish dressing, less conceptual
What changes: Straight occasionwear rather than runway concept
73% matchChinese-motif femininity turned body-conscious
What changes: Sexier club silhouettes over girlish volume
SHUSHU/TONG is a Shanghai womenswear label founded in 2015 by London College of Fashion graduates Liushu Lei and Yutong Jiang. The pair rework girlish codes into something sharper: oversized bows, ruffled and bubble-hem dresses, corsetry, sheer tulle layers, cropped knitwear, pleated skirts and patent Mary Jane footwear, often in black, red and pale pastels. The brand shows at Shanghai Fashion Week and sells through international retailers including SSENSE and Dover Street Market. Ownership remains with the two founders.