ASOS Curve

ASOS Curve is the plus-size arm of London-based online retailer ASOS, sold through the site's Curve & Plus Size storefront. Own-label product is now branded ASOS DESIGN Curve and covers everyday jersey basics, denim, wrap dresses, blouses, jumpsuits and tailoring, plus occasion maxi dresses in satin-style, velvet and scuba-style fabrics with embellishment. The same category carries third-party plus ranges including Forever New Curve, River Island Plus, ARRANGE and 4505 activewear. Most pieces sit in the sub-£70 range, with frequent markdowns.