88% matchHello Molly
Same Aussie online party-dress playbook, event-led
What changes: Narrower focus on occasion/formal dresses, less denim and basics
Brand profile
Princess Polly
Australian Gen Z fashion e-tailer selling affordable trend-led dresses, denim and going-out wear, now expanding into US physical retail.
Gold CoastOrigin
WomenswearFocus
Y2KStyle
$$Price
20 brands like Princess Polly like Hello Molly, peppermayo, Lioness Fashion →
What to know about Princess Polly
Trend cycles, not wardrobe staples
The assortment moves with what's current — going-out tops, dresses, denim, swim — aimed at Gen Z shoppers, with most pieces priced under $100.
Australian boutique that went American
Founded as a Gold Coast store by siblings Wez and Eirin Bryett, it went online in 2010, entered the US in 2019, and now runs hubs in Queensland and West Hollywood.
Growth comes from influencers and campuses
Now owned by listed operator a.k.a. Brands, it scales through influencer and college marketing, and has added physical stores on top of e-commerce.
How Princess Polly fits
Overall fit
slightly small
Shoppers generally report that Princess Polly runs a touch small and short in its fitted, trend-driven pieces, while intentionally oversized styles fit as expected, so sizing consistency varies noticeably from style to style.
Tip: Take your usual size in oversized pieces but consider sizing up in fitted tops, dresses and denim, and always check the item-specific size chart and model height.
Medium confidence · based on 18 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed to oversized with dropped shoulders | Take your normal size; only size up if you want an extra-slouchy, layered look. |
| Shirts & overshirts | slightly large | often boyfriend or oversized through the shoulder and body | Stick with your usual size, or size down if you don't want the intentionally slouchy look. |
| Trousers & pants | slightly small | relaxed wide-leg and tailored styles, usually fitted at the waist | Go up a size if the waist is your tightest measurement, and plan on tailoring the length. |
| Jeans & denim | runs small | low- to mid-rise wide leg, baggy and straight cuts dominate | Consider sizing up if you're between sizes, especially in rigid non-stretch denim, and expect to hem if you're under about 5'5". |
| Jackets | true to size | boxy or cropped outerwear, plus some oversized denim and bomber shapes | Order your usual size, but size up if you plan to layer knitwear underneath a cropped style. |
| T-shirts & graphic tees | runs small | fitted baby-tee silhouette on most styles, with a smaller oversized/boxy range | Size up one if you want normal coverage or a less clingy fit, since most tees are cut as baby tees. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Princess Polly
See all 20 brands like Princess Polly →88% match
86% matchpeppermayo
Influencer-driven festival and vacation dressing
What changes: More holiday/festival styling, smaller everyday range
83% matchLioness Fashion
Adds trend tailoring and denim to the going-out mix
What changes: Slightly more grown-up, tailoring-led assortment
81% matchTiger Mist
Bodycon-heavy, clubbier Melbourne take
What changes: Tighter party focus, less breadth in knitwear/swim
Princess Polly fit questions
Does Princess Polly run big or small?
Princess Polly fits slightly small. Take your usual size in oversized pieces but consider sizing up in fitted tops, dresses and denim, and always check the item-specific size chart and model height. Shoppers generally report that Princess Polly runs a touch small and short in its fitted, trend-driven pieces, while intentionally oversized styles fit as expected, so sizing consistency varies noticeably from style to style.
How does Princess Polly fit?
Shoppers generally report that Princess Polly runs a touch small and short in its fitted, trend-driven pieces, while intentionally oversized styles fit as expected, so sizing consistency varies noticeably from style to style. Overall shape: trend-led and body-conscious on fitted styles, with a separate oversized/boxy group in outerwear and knits.
How do Princess Polly hoodies & sweatshirts fit?
Princess Polly hoodies & sweatshirts fits slightly large. Take your normal size; only size up if you want an extra-slouchy, layered look. Shape: relaxed to oversized with dropped shoulders.
How do Princess Polly shirts & overshirts fit?
Princess Polly shirts & overshirts fits slightly large. Stick with your usual size, or size down if you don't want the intentionally slouchy look. Shape: often boyfriend or oversized through the shoulder and body.
How do Princess Polly trousers & pants fit?
Princess Polly trousers & pants fits slightly small. Go up a size if the waist is your tightest measurement, and plan on tailoring the length. Shape: relaxed wide-leg and tailored styles, usually fitted at the waist.
Brand facts
Princess Polly is an Australian online womenswear retailer selling trend-driven dresses, denim, going-out tops, knitwear, swim and accessories aimed at Gen Z shoppers, with most pieces priced under $100. Started as a Gold Coast boutique by siblings Wez and Eirin Bryett, it moved online in 2010, entered the US in 2019 and now runs dual hubs in Burleigh Heads, Queensland and West Hollywood, California. It is owned by listed operator a.k.a. Brands, grows through influencer and campus marketing, and has added physical stores alongside e-commerce.
- Founded
- 2010
- Origin
- Gold Coast, Australia
- Made in
- China, India, Mexico
- Price
- $$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Y2K, Minimalist / Contemporary, Streetwear