87% matchHello Molly
Hello Molly shares a contemporary style and colorful palette with Princess Polly, making their offerings appealing to a similar audience.

Princess Polly is an Australian online womenswear retailer selling trend-driven dresses, denim, going-out tops, knitwear, swim and accessories aimed at Gen Z shoppers, with most pieces priced under $100. Started as a Gold Coast boutique by siblings Wez and Eirin Bryett, it moved online in 2010, entered the US in 2019 and now runs dual hubs in Burleigh Heads, Queensland and West Hollywood, California. It is owned by listed operator a.k.a. Brands, grows through influencer and campus marketing, and has added physical stores alongside e-commerce.
87% matchHello Molly shares a contemporary style and colorful palette with Princess Polly, making their offerings appealing to a similar audience.
87% matchShares a contemporary style with a focus on trend-driven designs appealing to a similar demographic.
85% matchASOS provides a contemporary style and colorful palette, closely aligned with the fun vibe of Princess Polly's offerings.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed to oversized with dropped shoulders | often cropped or boxy rather than long | Take your normal size; only size up if you want an extra-slouchy, layered look. | low |
| Shirts & overshirts | slightly large | often boyfriend or oversized through the shoulder and body | regular to longline, though cropped shirt versions exist | Stick with your usual size, or size down if you don't want the intentionally slouchy look. | low |
| Trousers & pants | slightly small | relaxed wide-leg and tailored styles, usually fitted at the waist | long, designed to sit over a heel | Go up a size if the waist is your tightest measurement, and plan on tailoring the length. | low |
| Jeans & denim | runs small | low- to mid-rise wide leg, baggy and straight cuts dominate | long — many styles are cut for taller frames and need hemming on petite shoppers | Consider sizing up if you're between sizes, especially in rigid non-stretch denim, and expect to hem if you're under about 5'5". | medium |
| Jackets | true to size | boxy or cropped outerwear, plus some oversized denim and bomber shapes | typically cropped at the hip or waist | Order your usual size, but size up if you plan to layer knitwear underneath a cropped style. | low |
| T-shirts & graphic tees | runs small | fitted baby-tee silhouette on most styles, with a smaller oversized/boxy range | noticeably cropped; many hit at or above the natural waist | Size up one if you want normal coverage or a less clingy fit, since most tees are cut as baby tees. | medium |
Princess Polly fits slightly small. Take your usual size in oversized pieces but consider sizing up in fitted tops, dresses and denim, and always check the item-specific size chart and model height. Shoppers generally report that Princess Polly runs a touch small and short in its fitted, trend-driven pieces, while intentionally oversized styles fit as expected, so sizing consistency varies noticeably from style to style.
Shoppers generally report that Princess Polly runs a touch small and short in its fitted, trend-driven pieces, while intentionally oversized styles fit as expected, so sizing consistency varies noticeably from style to style. Overall shape: trend-led and body-conscious on fitted styles, with a separate oversized/boxy group in outerwear and knits.
Princess Polly hoodies & sweatshirts fits slightly large. Take your normal size; only size up if you want an extra-slouchy, layered look. Shape: relaxed to oversized with dropped shoulders.
Princess Polly shirts & overshirts fits slightly large. Stick with your usual size, or size down if you don't want the intentionally slouchy look. Shape: often boyfriend or oversized through the shoulder and body.
Princess Polly trousers & pants fits slightly small. Go up a size if the waist is your tightest measurement, and plan on tailoring the length. Shape: relaxed wide-leg and tailored styles, usually fitted at the waist.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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