A woman wearing a black Princess Polly dress and heels

Princess Polly

$$
StyleY2KMinimalist / ContemporaryStreetwear
Known forTops
Origin · Gold Coast, AustraliaMade in · AsiaFounded · 2010

Princess Polly is an Australian online womenswear retailer selling trend-driven dresses, denim, going-out tops, knitwear, swim and accessories aimed at Gen Z shoppers, with most pieces priced under $100. Started as a Gold Coast boutique by siblings Wez and Eirin Bryett, it moved online in 2010, entered the US in 2019 and now runs dual hubs in Burleigh Heads, Queensland and West Hollywood, California. It is owned by listed operator a.k.a. Brands, grows through influencer and campus marketing, and has added physical stores alongside e-commerce.

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How Princess Polly fits
CategoryRunsShapeLengthSize adviceConfidence
Hoodies & sweatshirtsslightly largerelaxed to oversized with dropped shouldersoften cropped or boxy rather than longTake your normal size; only size up if you want an extra-slouchy, layered look.low
Shirts & overshirtsslightly largeoften boyfriend or oversized through the shoulder and bodyregular to longline, though cropped shirt versions existStick with your usual size, or size down if you don't want the intentionally slouchy look.low
Trousers & pantsslightly smallrelaxed wide-leg and tailored styles, usually fitted at the waistlong, designed to sit over a heelGo up a size if the waist is your tightest measurement, and plan on tailoring the length.low
Jeans & denimruns smalllow- to mid-rise wide leg, baggy and straight cuts dominatelong — many styles are cut for taller frames and need hemming on petite shoppersConsider sizing up if you're between sizes, especially in rigid non-stretch denim, and expect to hem if you're under about 5'5".medium
Jacketstrue to sizeboxy or cropped outerwear, plus some oversized denim and bomber shapestypically cropped at the hip or waistOrder your usual size, but size up if you plan to layer knitwear underneath a cropped style.low
T-shirts & graphic teesruns smallfitted baby-tee silhouette on most styles, with a smaller oversized/boxy rangenoticeably cropped; many hit at or above the natural waistSize up one if you want normal coverage or a less clingy fit, since most tees are cut as baby tees.medium
Does Princess Polly run big or small?

Princess Polly fits slightly small. Take your usual size in oversized pieces but consider sizing up in fitted tops, dresses and denim, and always check the item-specific size chart and model height. Shoppers generally report that Princess Polly runs a touch small and short in its fitted, trend-driven pieces, while intentionally oversized styles fit as expected, so sizing consistency varies noticeably from style to style.

How does Princess Polly fit?

Shoppers generally report that Princess Polly runs a touch small and short in its fitted, trend-driven pieces, while intentionally oversized styles fit as expected, so sizing consistency varies noticeably from style to style. Overall shape: trend-led and body-conscious on fitted styles, with a separate oversized/boxy group in outerwear and knits.

How do Princess Polly hoodies & sweatshirts fit?

Princess Polly hoodies & sweatshirts fits slightly large. Take your normal size; only size up if you want an extra-slouchy, layered look. Shape: relaxed to oversized with dropped shoulders.

How do Princess Polly shirts & overshirts fit?

Princess Polly shirts & overshirts fits slightly large. Stick with your usual size, or size down if you don't want the intentionally slouchy look. Shape: often boyfriend or oversized through the shoulder and body.

How do Princess Polly trousers & pants fit?

Princess Polly trousers & pants fits slightly small. Go up a size if the waist is your tightest measurement, and plan on tailoring the length. Shape: relaxed wide-leg and tailored styles, usually fitted at the waist.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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