86% matchRave Review
Stockholm upcycling, patchwork built from salvaged textiles
What changes: Craft-led vintage blanket sourcing rather than viral stunt marketing
Brand profile
AVAVAV
Florence-founded, Stockholm-based label led by Beate Karlsson, known for deadstock-driven design, four-toed finger shoes and satirical Milan runway performances.
FlorenceOrigin
WomenswearFocus
Avant-gardeStyle
$$$Price
4 brands like AVAVAV like Rave Review, CONNER IVES, COLLINA STRADA →
What to know about AVAVAV
Four-toed shoes are the signature
The label's best-known products are exaggerated footwear: four-toed "finger" shoes and claw boots, sold alongside distressed denim, jersey separates and patchwork outerwear.
Built from Italian deadstock
Collections are made from Italian deadstock and luxury offcuts, so the mid-to-high pricing reflects leftover mill and factory materials rather than new production runs.
The runway is the marketing
Its Milan Fashion Week shows are staged as satire, with models deliberately tripping for Spring/Summer 2023 and climbing out of a floor pit for Autumn/Winter 2025.
Looks from AVAVAV
Shop all AVAVAV ↗If you like AVAVAV
86% match
84% matchCONNER IVES
Deadstock-and-vintage patchwork with internet-native hype
What changes: Sweeter Americana romance, no satire or shock footwear
82% matchCOLLINA STRADA
Deadstock fabrics plus theatrical, activist runway humour
What changes: Print-and-flower maximalism over distressed grunge
75% matchMSCHF
Satirical drop culture engineered for virality
What changes: Art-collective stunts and objects, not seasonal collections
Brand facts
AVAVAV is an independent label founded in Florence and now run largely from Stockholm by Swedish creative director Beate Skonare Karlsson with co-founder and CEO Johanna Blom. It builds collections around Italian deadstock and luxury offcuts, with distressed denim, jersey separates, patchwork outerwear and signature four-toed "finger" shoes and claw boots. The house is known for satirical Milan Fashion Week performances, including models deliberately tripping for Spring/Summer 2023 and climbing out of a floor pit for Autumn/Winter 2025.
- Founded
- 2021
- Origin
- Florence, Italy
- Made in
- Italy
- Price
- $$$
- Typical prices
- Trousers $243–$345
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Avant-garde, Y2K, Streetwear