A man wearing a beige off white MSCHF outfit

MSCHF

$$$
StyleStreetwearAvant-gardeY2K
Known forSneakersBoots
Origin · Seoul, South KoreaMade in · USAFounded · 2016

MSCHF is a Brooklyn-based art collective and product studio founded in 2016 by CEO Gabriel Whaley, operating as MSCHF Product Studio Inc. with roughly 30 staff and creative directors Lukas Bentel and Kevin Wiesner. It releases numbered "drops" on a roughly biweekly schedule, spanning sneakers, apparel, apps and conceptual stunts. Footwear includes the Big Red Boot, Super Normal and the Lil Nas X Satan Shoes and Tyga Wavy Baby, which drew lawsuits from Nike and Vans. The work satirises hype, branding and internet culture, selling direct online.

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