87% matchBURLEBO
Camo hunting-lifestyle basics with logo caps
What changes: Single trend-driven label, no gear or store network
Brand profile
American outdoor retailer whose RedHead and Ascend apparel and bass-logo caps have crossed from fishing and hunting gear into everyday casualwear.
4 brands like Bass Pro Shops like BURLEBO, Salty Crew Clothing, Caterpillar →

Bass Pro Shops is an American outdoor retailer founded by angler Johnny Morris, who started by selling fishing tackle from the back of his father's Springfield, Missouri store. It stays privately held by Morris and runs large destination stores alongside Cabela's, which it acquired in 2017. Apparel comes mainly from in-house labels including RedHead, Ascend and Johnny Morris Signature: flannel shirts, camo hunting layers, vented fishing shirts, work boots and graphic tees. Its green-and-white bass logo trucker cap circulates widely as casual Americana.
Overall fit
slightly large
Bass Pro's in-house apparel is generally cut for comfort and layering, so shoppers often find it roomy and true-to-slightly-large.
Tip: Most items run roomy and true-to-slightly-large; consider your normal size or size down if you want a trimmer fit.
Medium confidence · based on 10 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | slightly large | relaxed | Flannels and vented fishing shirts run roomy; size down if you prefer a closer fit. |
| T-shirts & graphic tees | slightly large | relaxed, boxy | Graphic tees are cut generously, so consider sizing down for a fitted look. |
| Jackets | slightly large | relaxed, layering-friendly | Hunting and outdoor layers leave room for base layers; order true to size for layering or down for a trimmer fit. |
| Trousers & pants | true to size | regular, relaxed | Work and outdoor pants tend to run true to size with a comfortable, roomy cut. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
87% matchCamo hunting-lifestyle basics with logo caps
What changes: Single trend-driven label, no gear or store network
83% matchSport-fishing shirts and tees with a surf tilt
What changes: Coastal saltwater focus, no hunting or gear side
66% matchSame rugged work-boot value shelf
What changes: Footwear-only, jobsite rather than field/water
63% matchWaterproof boots with broader mainstream reach
What changes: Pricier and streetwear-adopted rather than field-first
Bass Pro Shops fits slightly large. Most items run roomy and true-to-slightly-large; consider your normal size or size down if you want a trimmer fit. Bass Pro's in-house apparel is generally cut for comfort and layering, so shoppers often find it roomy and true-to-slightly-large.
Bass Pro's in-house apparel is generally cut for comfort and layering, so shoppers often find it roomy and true-to-slightly-large. Overall shape: relaxed, roomy.
Bass Pro Shops shirts & overshirts fits slightly large. Flannels and vented fishing shirts run roomy; size down if you prefer a closer fit. Shape: relaxed.
Bass Pro Shops t-shirts & graphic tees fits slightly large. Graphic tees are cut generously, so consider sizing down for a fitted look. Shape: relaxed, boxy.
Bass Pro Shops jackets fits slightly large. Hunting and outdoor layers leave room for base layers; order true to size for layering or down for a trimmer fit. Shape: relaxed, layering-friendly.