80% matchNoah NYC
Independent shop-brand mixing subculture graphics with craft
What changes: NY prep-surf idiom, higher price, no homeware
Brand profile
BEAMS JAPAN
The Japan-focused label of Tokyo select-shop BEAMS, mixing souvenir-style graphics with regional craft, homeware and Made-in-Japan apparel.
TokyoOrigin
UnisexFocus
StreetwearStyle
$$Price
What to know about BEAMS JAPAN
A retailer's in-house Japan project
It began in 2016 as BEAMS' 40th-anniversary concept, built around an eight-floor Shinjuku store rather than as a standalone designer label.
Souvenir graphics meet folk craft
The range runs from souvenir-style tees, sukajan-influenced outerwear, caps and socks to ceramics and folk-craft homeware, much of it produced in Japan.
Cheap entry to Japanese making
Prices sit at the lower-middle end, backed by a family-run, independent parent with roughly 170 stores and 91.4 billion yen in revenue for the year to February 2025.
Looks from BEAMS JAPAN
Shop all BEAMS JAPAN ↗If you like BEAMS JAPAN
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Brand facts
BEAMS JAPAN is the Japan-focused label and store concept of BEAMS, the Tokyo select-shop group founded in Harajuku in 1976 by Etsuzo Shitara. Launched in 2016 with an eight-floor Shinjuku flagship marking BEAMS' 40th anniversary, it spotlights domestic craft, subculture and regional makers through souvenir-style graphic tees, sukajan-influenced outerwear, caps, socks, tote bags, ceramics and folk-craft homeware, much of it made in Japan. Parent BEAMS stays family-run and independent, operating roughly 170 stores in Japan and Asia, with revenue of 91.4 billion yen for the year ended February 2025.
- Founded
- 2016
- Origin
- Tokyo, Japan
- Price
- $$
- Typical prices
- Home goods $18–$54 · Lifestyle $11–$50 · Belts $13–$15
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Workwear / Heritage