86% matchRebel8
Same-era SF graphic label, tattoo-and-graffiti art
What changes: Darker tattoo/punk imagery vs clean logo minimalism
Brand profile
Benny Gold
Defunct San Francisco skate-streetwear label (2007–2019) known for its paper-plane logo, "Stay Gold" slogan and graphic tees.
San FranciscoOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Benny Gold like Rebel8, The Quiet Life, Thrasher →
What to know about Benny Gold
The label closed in 2019
Benny Gold ran as a full clothing line from 2007 until 2019; the site now operates as a small graphics-led merch shop rather than a seasonal brand.
A sticker campaign became the brand
It grew out of founder Benny Gold's graphic design work, with the paper-plane logo and "Stay Gold" slogan first spread as stickers before there were clothes.
Bigger reach than the price suggests
At its peak it sold through roughly 500 stockists, a Valencia Street flagship with a cafe and design studio, and a JanSport collaboration.
How Benny Gold fits
Overall fit
true to size
Most shoppers reported standard US streetwear sizing — graphic tees and fleece fit close to true to size with a slightly relaxed, skate-friendly cut, while jackets ran roomy enough for a hoodie underneath.
Tip: Take your usual US streetwear size, and only size up if you want a deliberately roomy skate fit.
Low confidence · based on 4 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular fleece cut with a little room | Order your usual size — most found no need to adjust unless layering heavily. |
| Shirts & overshirts | slightly large | relaxed flannel/button-up cut | Consider sizing down if you want a trimmer flannel rather than an open layer. |
| Trousers & pants | true to size | regular-to-slim chino | Buy your measured waist; the leg is typically straight rather than tapered. |
| Jackets | slightly large | roomy coach jacket and windbreaker silhouettes | Take your usual size for layering over a hoodie, or size down for a cleaner fit. |
| T-shirts & graphic tees | true to size | regular to slightly relaxed, mid-2010s skate tee cut | Stick with your normal tee size; size up one if you prefer a boxier, longer drape. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Benny Gold
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Benny Gold fit questions
Does Benny Gold run big or small?
Benny Gold fits true to size. Take your usual US streetwear size, and only size up if you want a deliberately roomy skate fit. Most shoppers reported standard US streetwear sizing — graphic tees and fleece fit close to true to size with a slightly relaxed, skate-friendly cut, while jackets ran roomy enough for a hoodie underneath.
How does Benny Gold fit?
Most shoppers reported standard US streetwear sizing — graphic tees and fleece fit close to true to size with a slightly relaxed, skate-friendly cut, while jackets ran roomy enough for a hoodie underneath. Overall shape: regular, mildly relaxed streetwear cut.
How do Benny Gold hoodies & sweatshirts fit?
Benny Gold hoodies & sweatshirts fits true to size. Order your usual size — most found no need to adjust unless layering heavily. Shape: regular fleece cut with a little room.
How do Benny Gold shirts & overshirts fit?
Benny Gold shirts & overshirts fits slightly large. Consider sizing down if you want a trimmer flannel rather than an open layer. Shape: relaxed flannel/button-up cut.
How do Benny Gold trousers & pants fit?
Benny Gold trousers & pants fits true to size. Buy your measured waist; the leg is typically straight rather than tapered. Shape: regular-to-slim chino.
Brand facts
Benny Gold was a San Francisco skate and streetwear label founded in 2007 by graphic designer Benny Gold, built around a paper-plane logo and the "Stay Gold" slogan that started as a sticker campaign. It sold graphic tees, coach jackets, Japanese-made windbreakers, flannels, chinos, caps, bags and skate decks through roughly 500 stockists plus a Valencia Street flagship with a café and design studio, and collaborated with JanSport. Gold shut the label down in 2019 and joined Goodby Silverstein & Partners as a design director; bennygold.com survives as a small graphics-led merch shop.
- Founded
- 2007
- Origin
- San Francisco, United States
- Made in
- United States, Japan
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Skatewear