Brand profile

Rebel8

Los Angeles-based streetwear label founded in San Francisco in 2003, known for hand-drawn tattoo, graffiti and skate graphics on tees and fleece.

San FranciscoOrigin
MenswearFocus
StreetwearStyle
$$Price

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A man wearing a Rebel8 navy blue hoodie

What to know about Rebel8

Tattoo and graffiti art drives it

Co-founder Mike Giant's hand-drawn skulls, script lettering and tattoo flash set the visual language, and his artwork still appears on releases after he stepped back mid-2010s.

Graphics on basics, not tailoring

The range stays close to printed tees, hoodies, fleece, jackets, headwear and accessories, so the artwork rather than the cut is what you are buying.

Started with $500 in an apartment

Joshy D began printing shirts in a small San Francisco studio flat in 2003; the label now runs from Los Angeles and sells limited skate decks through its own site.

Known forHoodies & sweatshirtsT-shirts & graphic tees

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Brand facts

REBEL8 is a Californian streetwear label started in 2003 by Joshy D, who began printing graphic t-shirts with $500 in a small San Francisco studio apartment, using original artwork by tattoo artist and graffiti writer Mike Giant. The brand later based itself in Los Angeles and now sells tees, hoodies, fleece, jackets, headwear and accessories covered in hand-drawn skulls, script lettering, tattoo flash and graffiti motifs. Giant stepped back from daily involvement in the mid-2010s, but his art still appears on releases including limited skateboard decks sold through rebel8.com.

Founded
2003
Origin
San Francisco, United States
Made in
USA
Price
$$
Focus
Menswear
Facts checked
August 2026
Styles
Streetwear, Skatewear, Punk / Grunge / Goth

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