Black Sheep Cycling
Black Sheep Cycling is a Brisbane-based cycling apparel label founded in 2014 by former professional athlete John Polson, selling direct through regional online stores and specialist bike shops worldwide. Its range spans Essentials, Elements, Racing, Adventure and WMN lines, built around team jerseys, bib shorts, thermal and wet-weather layers in muted, graphic-led colourways intended to bridge on- and off-bike dressing. The brand runs community programmes including Man Ride, the WMN Initiative and the Future Project, a bursary funding rider-led adventure projects. Remains independently owned.
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