90% matchPas Normal Studios
Copenhagen label making technical road, gravel and off-bike cycling apparel with minimal, design-led Scandinavian styling.
What changes: Colder, more restrained palette and higher price point
Brand profile
Melbourne-founded cycling apparel brand known for race-fit bibshorts, muted graphic colourways and technical outerwear for road and gravel riding.
14 brands like MAAP Cycling like Pas Normal Studios, Pedaled, Rapha →

The line centres on race-fit bibshorts built on the pattern developed at launch in 2014, and the brand supplies WorldTour-level racing teams.
Jerseys, thermal kit and packable outerwear come in restrained, graphic-led colourways rather than the busy print language common to cycling apparel.
Founded by Jarrad Smith and Oliver Cousins in a Melbourne garage, it now sells mainly into the US, UK, Germany and South East Asia and runs MAAP LaB stores, including one in Berlin's Mitte.
Overall fit
runs small
MAAP kit is cut with a European race fit that hugs the body, so many riders find it runs small and size up for comfort.
Tip: Consider sizing up unless you have a lean, athletic build and want a true race fit.
Medium confidence · based on 15 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Jackets | slightly small | slim race-oriented | Size up if you plan to layer underneath the packable outerwear. |
| T-shirts & graphic tees | true to size | regular casual | The off-bike tees fit closer to standard, so take your usual size. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
90% matchCopenhagen label making technical road, gravel and off-bike cycling apparel with minimal, design-led Scandinavian styling.
What changes: Colder, more restrained palette and higher price point
84% matchPEdALED is a Tokyo-founded, Milan-based cycling label making minimalist road and bikepacking apparel in technical fabrics.
What changes: More adventure/gravel and off-bike lifestyle focus
83% matchBoth Rapha and MAAP Cycling focus on high-performance cycling apparel with sleek, technical designs.
What changes: Classic road-club identity rather than graphic colourways
80% matchPedla shares a commitment to high-performance cycling gear with a stylish twist, similar to MAAP.
What changes: Smaller drops, less off-bike range and retail presence
MAAP Cycling runs small. Consider sizing up unless you have a lean, athletic build and want a true race fit. MAAP kit is cut with a European race fit that hugs the body, so many riders find it runs small and size up for comfort.
MAAP kit is cut with a European race fit that hugs the body, so many riders find it runs small and size up for comfort. Overall shape: race/athletic.
MAAP Cycling jackets fits slightly small. Size up if you plan to layer underneath the packable outerwear. Shape: slim race-oriented.
MAAP Cycling t-shirts & graphic tees fits true to size. The off-bike tees fit closer to standard, so take your usual size. Shape: regular casual.
MAAP is a Melbourne cycling apparel label founded in 2014 by Jarrad Smith and Oliver Cousins, who started out of Smith's garage. The range is built around race-fit bibshorts, still based on the pattern developed at launch, plus jerseys, thermal kit and packable outerwear in muted, graphic-led colourways. The brand also makes off-bike pieces and runs MAAP LaB concept stores, including one in Berlin's Mitte district. Its largest markets are the US, UK, Germany and South East Asia, and it supplies WorldTour-level racing.