83% matchShein
Ultra-fast drops with deeper plus-size grading
What changes: Vastly wider catalogue, longer shipping from China
Brand profile
Boohoo's online-only plus-size line, offering trend-led dresses, co-ords and denim in UK sizes 16-28 at fast-fashion prices.
4 brands like Boohoo Plus like Shein, Forever 21, White Fox →

This is boohoo's extended-size line, sold exclusively online in UK 16-28 (US 16-24), with a men's plus range running alongside it.
The assortment mirrors boohoo proper: jersey and mesh going-out dresses, co-ords, denim, loungewear and knitwear in polyester and viscose blends.
Fast-fashion pricing throughout, with hoodies and t-shirts the volume pieces; the parent group became Debenhams Group in March 2025 and is moving boohoo to a marketplace model.
83% matchUltra-fast drops with deeper plus-size grading
What changes: Vastly wider catalogue, longer shipping from China
78% matchMall-era trend dressing with a dedicated curve range
What changes: Store-led US brand, less going-out jersey focus
68% matchInfluencer-driven going-out dresses and sweat sets
What changes: Higher prices, limited extended sizing
66% matchSame group's menswear side, big-and-tall included
What changes: Menswear rather than women's plus
Boohoo Plus is the extended-size line of Manchester fast-fashion retailer boohoo, sold online only in UK sizes 16-28 (US 16-24). The range mirrors boohoo's mainline output: jersey and mesh going-out dresses, co-ord sets, denim, loungewear and knitwear in polyester and viscose blends, priced mostly under £40. A men's plus-size range runs alongside it. Parent company Boohoo Group plc renamed itself Debenhams Group in March 2025, trading as DEBS, and is shifting boohoo toward a marketplace-led model.