76% matchPuma
Motorsport partnerships and retro sport-luxe styling
What changes: Footwear and apparel rather than eyewear
Brand profile
Motorsport-rooted eyewear label founded in Austria in 1956, now owned by Italy's Safilo Group and known for bold sunglasses and optical frames.

Named after the Carrera Panamericana road race, the line was built for drivers and worn in Formula 1 by Ayrton Senna and Alain Prost.
Founder Wilhelm Anger patented Optyl, a lightweight frame material, in 1964, and the brand later produced Porsche Design frames.
The trademark belongs to Safilo Group, which designs and distributes from Padua, leaning on bold acetate aviators, shields and sport wraps at mid-tier prices.
76% matchMotorsport partnerships and retro sport-luxe styling
What changes: Footwear and apparel rather than eyewear
68% matchItalian retro sportswear with bold colour-blocking
What changes: Track tops and terrace casual, no optics
64% matchBroader European sport heritage, same 70s-80s codes
What changes: Global mass-market range across every category
61% matchArchive-driven athletic classics, less racing DNA
What changes: Sneaker-led, licensed brand management
Carrera makes sunglasses and optical frames rooted in motorsport, taking its name from the Carrera Panamericana road race. Wilhelm Anger founded the brand in Austria in 1956 and patented the lightweight Optyl frame material in 1964; Carrera later produced Porsche Design frames and was worn by Formula 1 drivers including Ayrton Senna and Alain Prost. The trademark now belongs to Safilo Group, which designs and distributes the line from Padua, Italy, favouring bold acetate aviators, shields and sport wraps.