88% matchShein
Same app-first ultra-cheap trend churn, far bigger catalog
What changes: Vastly wider assortment beyond womenswear, lower prices
Brand profile
Cider
Hong Kong-based direct-to-consumer label selling low-priced, trend-driven womenswear to Gen Z through its own app and site.
Hong KongOrigin
WomenswearFocus
Y2KStyle
$Price
What to know about Cider
Womenswear, sold through its own app
Cider is a direct-to-consumer womenswear label selling almost entirely via its own app and site, aimed at Gen Z shoppers rather than wholesale retail.
Capsules replace seasonal collections
A small-batch model drops trend-driven capsules — Y2K and cottagecore dresses, corset and cutout tops, denim sets, knitwear, swim — instead of spring/fall collections.
Most pieces fall under $50
Prices sit roughly between $15 and $50, and the brand has raised about $140 million from investors including Andreessen Horowitz and DST Global.
How Cider fits
Overall fit
runs small
Shoppers frequently report Cider items run small and vary widely between pieces, with cropped, body-hugging cuts typical of trend-driven fast fashion.
Tip: Consider sizing up one, especially for tops and anything fitted, and check individual product measurements since sizing is inconsistent.
Medium confidence · based on 15 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs small | fitted | Size up for comfort across the bust and shoulders. |
| Jeans & denim | mixed | varies from skinny to wide | Check the specific product measurements as denim fit is inconsistent between styles. |
| T-shirts & graphic tees | runs small | slim to fitted | Size up if you want a less cropped or looser fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Cider fit questions
Does Cider run big or small?
Cider runs small. Consider sizing up one, especially for tops and anything fitted, and check individual product measurements since sizing is inconsistent. Shoppers frequently report Cider items run small and vary widely between pieces, with cropped, body-hugging cuts typical of trend-driven fast fashion.
How does Cider fit?
Shoppers frequently report Cider items run small and vary widely between pieces, with cropped, body-hugging cuts typical of trend-driven fast fashion. Overall shape: slim, body-conscious.
How do Cider shirts & overshirts fit?
Cider shirts & overshirts runs small. Size up for comfort across the bust and shoulders. Shape: fitted.
How do Cider jeans & denim fit?
Cider jeans & denim varies by piece. Check the specific product measurements as denim fit is inconsistent between styles. Shape: varies from skinny to wide.
How do Cider t-shirts & graphic tees fit?
Cider t-shirts & graphic tees runs small. Size up if you want a less cropped or looser fit. Shape: slim to fitted.
Brand facts
Cider is a direct-to-consumer womenswear brand headquartered in Hong Kong, with offices including Guangzhou, Los Angeles, New York, London and Seoul. It sells mainly through its own app and site to Gen Z shoppers worldwide, using a small-batch "smart fashion" model that releases trend-driven capsules rather than seasonal collections: Y2K and cottagecore dresses, corset and cutout tops, denim sets, knitwear and swim, mostly priced between $15 and $50. Licensed collaborations include Bratz. Investors include Andreessen Horowitz, DST Global and IDG Capital, backing roughly $140 million raised and unicorn status by 2021.
- Founded
- 2020
- Origin
- Hong Kong, China
- Made in
- China
- Price
- $
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Y2K, Streetwear, Athleisure / Sportswear