Fashion Nova

Fashion Nova is a Los Angeles fast-fashion retailer founded in 2006 by Richard Saghian, who remains CEO and owner. It began as mall clubwear stores, moved online in 2013 and scaled through Instagram influencer marketing and celebrity partners including Cardi B and Megan Thee Stallion. The range centers on figure-hugging dresses, denim, bodysuits and loungewear, spanning extended and curve sizing, with hundreds of new styles added weekly. Adidas sued the company in March 2025 over an alleged breach of a 2022 trademark settlement. Five brick-and-mortar stores remain.