Cold Culture

Cold Culture is a Madrid streetwear label founded in 2021 by Martina Merry and Andrés Varela. It is known for loose, oversized hoodies and zip hoodies in washed, neutral tones, with clean silhouettes and subtle messaging rather than large logos, and also makes sweatpants, long- and short-sleeve tees, knitwear, outerwear, trousers and accessories for men and women. Beyond its online store it has opened its own shops in London, Milan, Paris, Amsterdam and Berlin, with Barcelona announced in late 2025.