84% matchTeddy Fresh
Creator-economy label with cartoon-loud graphics
What changes: Pastel colorblock knitwear focus, no desk/gaming goods
Brand profile
cool shirtz
Melbourne-based online graphic apparel label making meme-adjacent tees, hoodies and desk accessories, including a Minecraft collaboration.
MelbourneOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like cool shirtz like Teddy Fresh, Threadless, WKND Skateboards →
What to know about cool shirtz
Graphics are the whole product
Cartoonish, meme-adjacent and nostalgic prints aimed at online and gaming audiences carry the range, from tees and longsleeves to jumpers and crop tops.
Desk culture, not just clothing
Alongside apparel it sells keycaps, desk mats, AirPods cases, pins, water bottles, jewellery and art toys — accessories built for the same internet audience.
Direct-to-consumer, licensed capsules included
Melbourne-designed and sold through its own site with worldwide shipping, including licensed drops such as a Very Cool x Minecraft collection.
If you like cool shirtz
84% match
76% matchThreadless
Community-voted artist tees, same meme-humour lane
What changes: Print-on-demand marketplace rather than one design voice
63% matchWKND Skateboards
Dry-humour graphics, but skate-rooted
What changes: Deck brand with skate credibility, narrower apparel range
62% matchToy Machine
Hand-drawn cartoon monsters on tees and hoodies
What changes: Legacy skate brand, no accessories or desk culture
Brand facts
Cool Shirtz is a Melbourne-designed, internet-native graphic clothing label selling direct through shirtz.cool and shipping worldwide. Its range covers tees, shirts, longsleeves, jumpers, crop tops, outerwear and bottoms, plus accessories and desk-culture goods including hats, jewellery, socks, bags, water bottles, AirPods cases, pins, keycaps, desk mats and art toys. Designs lean on cartoonish, meme-adjacent and nostalgic graphics aimed at online and gaming audiences. The brand runs licensed capsules, including a current Very Cool x Minecraft collection, and remains active as of late 2025.
- Founded
- 2018
- Origin
- Melbourne, Australia
- Made in
- China
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Skatewear