78% matchLove Stories
Mix-and-match soft lingerie sold piece by piece
What changes: Bolder prints and colour, more sleepwear, less cotton-basics purity
Brand profile
COU COU
London label founded in 2021 by Rose Colcord, making cotton pointelle lingerie and basics with lace trim.
LondonOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like COU COU like Love Stories, Dora Larsen, Fruity Booty →
What to know about COU COU
One fabric carries the whole range
Nearly everything is soft cotton pointelle knit finished with narrow lace trim, from camisoles and baby tees to thongs, boxers and slip dresses.
Bought piece by piece
Items are sold individually rather than as fixed sets, which keeps entry prices below most designer lingerie while still allowing matching combinations.
Between lingerie and daily basics
Founded in London in 2021 by Rose Colcord, the line stays in white, black, cream and pastel washes, with cuts meant to be worn beyond the bedroom.
How COU COU fits
Overall fit
slightly small
The pointelle cotton pieces are cut close to the body and tend to run slightly snug, with some stretch that molds to your shape.
Tip: Consider sizing up if you prefer a less clingy fit or are between sizes, as the pointelle cotton hugs the body.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| T-shirts & graphic tees | slightly small | fitted, cropped baby tee | Size up if you want more length or a looser fit, as the baby tees run short and snug. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like COU COU
78% match
73% matchDora Larsen
Pastel colour-blocked underwear in soft everyday shapes
What changes: Structured bras and colour palette over cotton pointelle nostalgia
71% matchFruity Booty
Small London label, playful drops of lingerie plus ready-to-wear
What changes: Limited runs, brighter prints, higher price and swim/RTW focus
61% matchBluebella
London lingerie, strappier and more overtly seductive
What changes: Fashion-lingerie styling rather than cotton everyday basics
COU COU fit questions
Does COU COU run big or small?
COU COU fits slightly small. Consider sizing up if you prefer a less clingy fit or are between sizes, as the pointelle cotton hugs the body. The pointelle cotton pieces are cut close to the body and tend to run slightly snug, with some stretch that molds to your shape.
How does COU COU fit?
The pointelle cotton pieces are cut close to the body and tend to run slightly snug, with some stretch that molds to your shape. Overall shape: fitted, body-hugging.
How do COU COU t-shirts & graphic tees fit?
COU COU t-shirts & graphic tees fits slightly small. Size up if you want more length or a looser fit, as the baby tees run short and snug. Shape: fitted, cropped baby tee.
Brand facts
Cou Cou (Cou Cou Intimates) is a London label founded in 2021 by Rose Colcord, sitting between lingerie and everyday basics. The core range is soft cotton pointelle knit with narrow lace trim: camisoles, longline and cropped tanks, thongs, briefs, boxers, baby tees, slip dresses and matching sets, mostly in white, black, cream and pastel washes. Retail is direct plus stockists including SSENSE, which carries current-season collections. Pieces are typically sold individually rather than as fixed sets, keeping prices under most designer lingerie.
- Founded
- 2021
- Origin
- London, United Kingdom
- Made in
- Portugal
- Price
- $$
- Typical prices
- T-shirts $84–$120 · Socks underwear $80–$80
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Y2K, Minimalist / Contemporary