88% matchLove Stories
Mix-and-match bralettes in the same playful colour palette
What changes: Amsterdam-based, cheaper and more print-led than colour-blocked
Brand profile
Dora Larsen
London lingerie label founded in 2016, known for colour-blocked bras, briefs, bodysuits and sleepwear made in recycled and lower-impact fabrics.
LondonOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Dora Larsen like Love Stories, Fruity Booty, Bluebella →
What to know about Dora Larsen
Colour blocking is the signature
Bras, briefs and bodysuits are built from unexpected hue combinations, sheer mesh panels and lace trims rather than the usual black-and-nude lingerie palette.
Buyer-founded, mid-price lingerie
Georgia Larsen worked as a fashion and lingerie buyer before starting the label in 2016, and it sits at a mid-tier price rather than luxury.
Broad sizing, lower-impact fabrics
The range spans a wide band and cup span across soft-cup and underwired styles, and collections use recycled and lower-impact materials.
If you like Dora Larsen
88% match
80% matchFruity Booty
Bolder, drop-based colour lingerie from a London indie
What changes: Tiny limited runs, extends into swim and RTW
75% matchBluebella
Fashion-led London bras and bodysuits at lower prices
What changes: Strappy/black-heavy rather than colour-blocked pastels
68% matchCOU COU
Softer cotton pointelle take on London indie underwear
What changes: No underwire or cup sizing; nostalgic naturals over colour
Brand facts
Dora Larsen is a London-based lingerie label founded in 2016 by Georgia Larsen, previously a fashion and lingerie buyer. The range covers soft-cup and underwired bras, briefs, bodysuits and sleepwear, pairing classic and contemporary silhouettes with colour-blocked combinations of unexpected hues, sheer mesh panels and lace trims. Collections use recycled and lower-impact fabrics, and sizing spans a broad band and cup range. Beyond its own site, the brand sells through wholesale partners including Free People and independent intimates boutiques in the UK, US and Canada.
- Founded
- 2016
- Origin
- London, United Kingdom
- Made in
- Tunisia, China
- Price
- $$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Y2K