Brand profile

Cubitts

London eyewear maker hand-finishing acetate and titanium frames with ZEISS lenses, sold at flat prices through its own UK and New York stores.

LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price

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A man wearing tortoiseshell Cubitts sunglasses with a checked wool jacket and cap

What to know about Cubitts

Cubitts is a London eyewear maker founded in 2013 by Tom Broughton, named after the Cubitt brothers who built King's Cross, with frame styles named after neighbourhood streets. It hand-finishes Mazzucchelli acetate, surgical stainless steel and titanium frames fitted with ZEISS lenses, priced flat with prescription included: £175 acetate and steel, £275 titanium, £375 bespoke. Stores offer eye examinations, made-to-measure, bespoke design and free repairs. The independent, venture-backed company runs around 20 UK shops plus two in New York, and a 13,000 sq ft King's Cross headquarters and manufactory.

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Brand facts

Founded
2013
Origin
London, United Kingdom
Price
$$$
Focus
Unisex
Facts checked
August 2026
Styles
Minimalist / Contemporary, Workwear / Heritage

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