72% matchWax London
London independent, fabric-led and quietly modern
What changes: Apparel rather than a single hand-finished product category
Brand profile
London eyewear maker hand-finishing acetate and titanium frames with ZEISS lenses, sold at flat prices through its own UK and New York stores.
4 brands like Cubitts like Wax London, Still By Hand, Stutterheim →

Cubitts is a London eyewear maker founded in 2013 by Tom Broughton, named after the Cubitt brothers who built King's Cross, with frame styles named after neighbourhood streets. It hand-finishes Mazzucchelli acetate, surgical stainless steel and titanium frames fitted with ZEISS lenses, priced flat with prescription included: £175 acetate and steel, £275 titanium, £375 bespoke. Stores offer eye examinations, made-to-measure, bespoke design and free repairs. The independent, venture-backed company runs around 20 UK shops plus two in New York, and a 13,000 sq ft King's Cross headquarters and manufactory.
72% matchLondon independent, fabric-led and quietly modern
What changes: Apparel rather than a single hand-finished product category
70% match
68% matchSingle-product specialist built on handmade heritage
What changes: Outerwear only, Scandinavian rather than London
66% matchLong-running London independent with design-school wit
What changes: Printed clothing collections, seasonal rather than flat-price core