83% matchStaffonly
Concept-driven Asian tailoring spliced with streetwear
What changes: More narrative/gimmick detailing, less 90s music nostalgia
Brand profile
D-Antidote
Seoul high-contemporary label by Park Hwan-sung, blending tailoring, sportswear and 1990s music and film references in menswear-based unisex collections.
SeoulOrigin
UnisexFocus
StreetwearStyle
$$Price
What to know about D-Antidote
A Savile-adjacent CV behind Seoul streetwear
Founder Park Hwan-sung trained at Central Saint Martins and worked at Alexander McQueen, Tom Ford and Burberry before launching the label in 2014.
Tailoring cut with sportswear
The house calls itself high contemporary: menswear-based unisex clothing that mixes smart tailoring with sportswear and street pieces, with outerwear as the anchor.
References British music and 90s youth
Collections draw on the Sex Pistols, London Posse and Hong Kong noir cinema, shown at Seoul Fashion Week with a K-pop following.
If you like D-Antidote
Brand facts
D-Antidote is a Seoul label founded by Park Hwan-sung, a Central Saint Martins graduate who worked at Alexander McQueen, Tom Ford and Burberry before starting the London show project A. Hallucination with designer Lee Chung-chung. The brand describes itself as high contemporary: menswear-based unisex clothing that blends smart tailoring with sportswear and street pieces. Collections reference British music and 1990s youth culture, from the Sex Pistols and London Posse to Hong Kong noir cinema, and show at Seoul Fashion Week with a K-pop celebrity following.
- Founded
- 2014
- Origin
- Seoul, South Korea
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Minimalist / Contemporary, Avant-garde