84% matchkolor
Spliced colour-blocked hybrids, same off-kilter tailoring logic
What changes: Established Tokyo house, higher price and fabric budget
Brand profile
Staffonly
Shanghai-based menswear label founded in London in 2015 by Shimo Zhou and Une Yea, known for concept-driven tailoring and experimental materials.
ShanghaiOrigin
MenswearFocus
Avant-gardeStyle
$$$Price
What to know about Staffonly
Every collection starts as a story
Shimo Zhou and Une Yea build each season around a narrative concept, working through experimental materials, unexpected color and off-kilter tailoring.
London training, Shanghai base
Founded in London in 2015 by an LCF menswear graduate and an RCA accessory design graduate, now run from Shanghai and shown at both cities' fashion weeks.
Jackets and shirts carry the ideas
The conceptual work concentrates in outerwear and shirting, with sculptural accessories alongside; credentials include a 2017 Woolmark Prize Asia final and MINI and Onitsuka Tiger collaborations.
If you like Staffonly
84% match
80% match
79% matchHenrik Vibskov
Narrative-per-collection with sculptural, print-heavy showmanship
What changes: More art-installation and pattern, less tailoring focus
76% matchBianca Saunders
London-trained pattern experiments, twisted and warped cuts
What changes: Tighter body-focused range, less colour and accessory play
Brand facts
STAFFONLY is a menswear label founded in London in 2015 by Shimo Zhou, an MA menswear graduate of London College of Fashion, and Une Yea, an accessory design graduate of the Royal College of Art. Now based in Shanghai, the duo build each collection around a narrative concept, using experimental materials, unexpected color and off-kilter tailoring alongside sculptural accessories. The brand shows at Shanghai and London fashion weeks, was a 2017 International Woolmark Prize Asia menswear finalist, and has collaborated with MINI and Onitsuka Tiger.
- Founded
- 2015
- Origin
- Shanghai, China
- Made in
- Asia
- Price
- $$$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Avant-garde, Minimalist / Contemporary, Streetwear