A man wearing a navy Diadora sweatshirt and matching track pants with tan suede sneakers

Diadora

$$
StyleAthleisure / SportswearStreetwearMinimalist / Contemporary
Known forSneakersFootwear
Origin · Caerano di San Marco, ItalyMade in · AsiaFounded · 1948

Diadora is an Italian sportswear maker founded in 1948 in Caerano di San Marco, Treviso, and majority-owned since 2009 by LIR, the Moretti Polegato family holding behind Geox. It produces football boots, running and tennis shoes, workwear and apparel, plus heritage sneakers such as the N9000, V7000 and B.Elite, with select Made in Italy models hand-assembled at its Caerano factory. Recent collaborations include END. Clothing. CEO Claudio Bora is steering the company away from low-price footwear toward mid- and high-end product after 2025 revenue declines and a 27-role restructuring.

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