A man wearing a Onitsuka Tiger branded shoes and denim

Onitsuka Tiger

$$
StyleAthleisure / SportswearStreetwearMinimalist / Contemporary
Known forSneakersFootwear
Origin · Kobe, JapanMade in · AsiaFounded · 1949

Onitsuka Tiger is Asics' heritage lifestyle brand, founded in Kobe in 1949 by Kihachiro Onitsuka and relaunched in 2002 as a fashion label. It centres on low-profile retro trainers — the Kill Bill-associated Mexico 66 plus Serrano, Tokuten and Delegation styles — in leather and suede with the crossed-stripe motif, alongside apparel and accessories. Sales rose 43% in 2025 to ¥136.5 billion, the highest-margin of Asics' core categories. Asics will transfer the business to wholly owned subsidiary OT Group on 1 January 2027, with a Los Angeles flagship planned.

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How Onitsuka Tiger fits
CategoryRunsShapeLengthSize adviceConfidence
Hoodies & sweatshirtsruns smalltrim, athletic rather than boxyregular with slightly short sleeves on taller wearersSize up one for a normal fit and two if you plan to layer.medium
Trousers & pantsslightly smalltapered, slim through thigh and hemoften shorter inseams reflecting Japanese sizingGo up one waist size and check the inseam, as legs tend to run short.low
Jacketsruns smallslim track-jacket silhouette with narrow sleevesregular to slightly croppedSize up one, especially if you have broader shoulders or want to wear a hoodie underneath.medium
T-shirts & graphic teesruns smallslim to regular, fairly close through the chest and shouldersregular, occasionally a touch short in the bodyTake one size up from your usual tee size, or two if you want a relaxed drape.medium
Does Onitsuka Tiger run big or small?

Onitsuka Tiger runs small. Size up one full size from your usual Western size for apparel, and consider a half size up in the Mexico 66 and other low-profile trainers. Shoppers overwhelmingly report Onitsuka Tiger runs small and narrow because it uses Japanese sizing, so most people take one size up in apparel and a half size up in the famously slim-lasted sneakers.

How does Onitsuka Tiger fit?

Shoppers overwhelmingly report Onitsuka Tiger runs small and narrow because it uses Japanese sizing, so most people take one size up in apparel and a half size up in the famously slim-lasted sneakers. Overall shape: slim, narrow, close to the body — Japanese-cut proportions.

How do Onitsuka Tiger hoodies & sweatshirts fit?

Onitsuka Tiger hoodies & sweatshirts runs small. Size up one for a normal fit and two if you plan to layer. Shape: trim, athletic rather than boxy.

How do Onitsuka Tiger trousers & pants fit?

Onitsuka Tiger trousers & pants fits slightly small. Go up one waist size and check the inseam, as legs tend to run short. Shape: tapered, slim through thigh and hem.

How do Onitsuka Tiger jackets fit?

Onitsuka Tiger jackets runs small. Size up one, especially if you have broader shoulders or want to wear a hoodie underneath. Shape: slim track-jacket silhouette with narrow sleeves.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

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