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1940s sports archive reissued as low-profile leather trainers
What changes: Football roots and Made in Italy premium line
Brand profile
Onitsuka Tiger
Japanese heritage sneaker and lifestyle label owned by Asics, best known for the retro Mexico 66 trainer.
KobeOrigin
UnisexFocus
Athleisure / SportswearStyle
$$Price
What to know about Onitsuka Tiger
Asics' heritage line, relaunched as fashion
Founded in Kobe in 1949 by Kihachiro Onitsuka, the label was revived in 2002 as a lifestyle brand rather than a performance sports line.
Mexico 66 anchors the range
The low-profile Mexico 66, known from Kill Bill, leads a small family of retro trainers — Serrano, Tokuten, Delegation — in leather and suede with crossed stripes.
Growing fast inside Asics
Sales rose 43% in 2025 to ¥136.5 billion, the highest-margin of Asics' core categories, and the business moves to a wholly owned subsidiary, OT Group, in January 2027.
How Onitsuka Tiger fits
Overall fit
runs small
The flagship Mexico 66 and similar low-profile styles are widely reported to run narrow and slightly small, so many shoppers size up half a size.
Tip: Most people go up a half size from their usual sneaker size, and those with wide feet may need a full size up.
High confidence · based on 40 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs small | trim, athletic rather than boxy | Size up one for a normal fit and two if you plan to layer. |
| Jackets | runs small | slim track-jacket silhouette with narrow sleeves | Size up one, especially if you have broader shoulders or want to wear a hoodie underneath. |
| T-shirts & graphic tees | runs small | slim to regular, fairly close through the chest and shoulders | Take one size up from your usual tee size, or two if you want a relaxed drape. |
| Trousers & pants | slightly small | tapered, slim through thigh and hem | Go up one waist size and check the inseam, as legs tend to run short. |
| Sneakers | runs small | narrow with a slim, shallow toe box | Size up a half size from your usual sneaker size, or a full size if you have wide or high-volume feet. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Onitsuka Tiger fit questions
Does Onitsuka Tiger run big or small?
Onitsuka Tiger runs small. Most people go up a half size from their usual sneaker size, and those with wide feet may need a full size up. The flagship Mexico 66 and similar low-profile styles are widely reported to run narrow and slightly small, so many shoppers size up half a size.
How does Onitsuka Tiger fit?
The flagship Mexico 66 and similar low-profile styles are widely reported to run narrow and slightly small, so many shoppers size up half a size. Overall shape: narrow, low-profile.
How do Onitsuka Tiger hoodies & sweatshirts fit?
Onitsuka Tiger hoodies & sweatshirts runs small. Size up one for a normal fit and two if you plan to layer. Shape: trim, athletic rather than boxy.
How do Onitsuka Tiger jackets fit?
Onitsuka Tiger jackets runs small. Size up one, especially if you have broader shoulders or want to wear a hoodie underneath. Shape: slim track-jacket silhouette with narrow sleeves.
How do Onitsuka Tiger t-shirts & graphic tees fit?
Onitsuka Tiger t-shirts & graphic tees runs small. Take one size up from your usual tee size, or two if you want a relaxed drape. Shape: slim to regular, fairly close through the chest and shoulders.
Brand facts
Onitsuka Tiger is Asics' heritage lifestyle brand, founded in Kobe in 1949 by Kihachiro Onitsuka and relaunched in 2002 as a fashion label. It centres on low-profile retro trainers — the Kill Bill-associated Mexico 66 plus Serrano, Tokuten and Delegation styles — in leather and suede with the crossed-stripe motif, alongside apparel and accessories. Sales rose 43% in 2025 to ¥136.5 billion, the highest-margin of Asics' core categories. Asics will transfer the business to wholly owned subsidiary OT Group on 1 January 2027, with a Los Angeles flagship planned.
- Founded
- 1949
- Origin
- Kobe, Japan
- Made in
- Japan, Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Athleisure / Sportswear, Streetwear, Minimalist / Contemporary