72% matchSSSTUFFF
Gag-driven graphics and prop-like garment jokes
What changes: Smaller collective, less fleece/pants depth
Brand profile
Montreal skate label founded in 2005, known for deadpan graphics, heavyweight fleece and its annual Dime Glory Challenge contest.
4 brands like Dime MTL like SSSTUFFF, Wasted Paris, thisisneverthat →

Antoine Asselin and Phil Lavoie started Dime in 2005 as a Montreal skate and video outfit; apparel only arrived in 2014, and the videos and Glory Challenge contest still anchor it.
Logo tees and heavyweight fleece carry wonky, joke-driven artwork, cut in the loose 90s skate fit that runs through the corduroy and canvas pants too.
Still independently owned and running its own Montreal shop, Dime has worked with Vans, adidas, DC Shoes, Reebok and Canadian outerwear maker Kanuk.
Overall fit
slightly large
Dime pieces generally follow relaxed, boxy 1990s skate proportions that wear roomier than typical contemporary fits.
Tip: Stick to your usual size for the intended loose skate fit, or size down one if you want something more fitted.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, heavyweight and roomy | Take your usual size for a relaxed fit; heavyweight fleece runs generous. |
| Trousers & pants | true to size | relaxed, wider skate cut | Order your waist size; expect a relaxed, roomier leg. |
| Jackets | slightly large | relaxed, room for layering | Take your normal size; outerwear leaves room for layers. |
| T-shirts & graphic tees | slightly large | boxy, wide | Size down if you dislike a boxy, wide-body tee, otherwise take your normal size. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
72% matchGag-driven graphics and prop-like garment jokes
What changes: Smaller collective, less fleece/pants depth
80% match90s skate-subculture graphics from an indie European crew
What changes: Darker punk/goth tone, less humor and no contest culture
75% matchWorkwear-leaning basics with tidier, logo-led graphics
What changes: Cleaner Korean design language, no skate-team roots
74% matchCalifornia skate humor and mascot-led graphic tees
What changes: More traditional streetwear branding, less anti-fashion wit
Dime MTL fits slightly large. Stick to your usual size for the intended loose skate fit, or size down one if you want something more fitted. Dime pieces generally follow relaxed, boxy 1990s skate proportions that wear roomier than typical contemporary fits.
Dime pieces generally follow relaxed, boxy 1990s skate proportions that wear roomier than typical contemporary fits. Overall shape: relaxed, boxy 90s skate proportions.
Dime MTL hoodies & sweatshirts fits slightly large. Take your usual size for a relaxed fit; heavyweight fleece runs generous. Shape: relaxed, heavyweight and roomy.
Dime MTL trousers & pants fits true to size. Order your waist size; expect a relaxed, roomier leg. Shape: relaxed, wider skate cut.
Dime MTL jackets fits slightly large. Take your normal size; outerwear leaves room for layers. Shape: relaxed, room for layering.
Dime is a Montreal skateboarding label founded in 2005 by Antoine Asselin and Phil Lavoie, initially a skate crew and video outfit (The Dimestore Video, Knowing Mixtape) before launching apparel in 2014. Product centers on logo tees, heavyweight fleece, corduroy and canvas pants, caps and outerwear, built on deadpan humor, wonky graphics and 1990s skate proportions. The brand runs the annual Dime Glory Challenge contest and has collaborated with Vans, adidas, DC Shoes, Reebok and Canadian outerwear maker Kanuk. It remains independently owned and operates its own Montreal shop.