Brand profile

Dime MTL

Montreal skate label founded in 2005, known for deadpan graphics, heavyweight fleece and its annual Dime Glory Challenge contest.

MontrealOrigin
UnisexFocus
SkatewearStyle
$$Price

4 brands like Dime MTL like SSSTUFFF, Wasted Paris, thisisneverthat →

An inside look of Dime MTL brand store

What to know about Dime MTL

A skate crew before a label

Antoine Asselin and Phil Lavoie started Dime in 2005 as a Montreal skate and video outfit; apparel only arrived in 2014, and the videos and Glory Challenge contest still anchor it.

Deadpan graphics, 1990s skate proportions

Logo tees and heavyweight fleece carry wonky, joke-driven artwork, cut in the loose 90s skate fit that runs through the corduroy and canvas pants too.

Independent, with major-brand collaborations

Still independently owned and running its own Montreal shop, Dime has worked with Vans, adidas, DC Shoes, Reebok and Canadian outerwear maker Kanuk.

Known forHoodies & sweatshirtsT-shirts & graphic tees

How Dime MTL fits

Overall fit

slightly large

Dime pieces generally follow relaxed, boxy 1990s skate proportions that wear roomier than typical contemporary fits.

Tip: Stick to your usual size for the intended loose skate fit, or size down one if you want something more fitted.

boxyrelaxed skate fittrue to size for a loose looksize down for slimmer

Medium confidence · based on 8 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtsslightly largerelaxed, heavyweight and roomyTake your usual size for a relaxed fit; heavyweight fleece runs generous.
Trousers & pantstrue to sizerelaxed, wider skate cutOrder your waist size; expect a relaxed, roomier leg.
Jacketsslightly largerelaxed, room for layeringTake your normal size; outerwear leaves room for layers.
T-shirts & graphic teesslightly largeboxy, wideSize down if you dislike a boxy, wide-body tee, otherwise take your normal size.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Dime MTL

An inside image of SSSTUFFF store72% match

SSSTUFFF

$$Novelty streetwearBarcelona, Spain

Gag-driven graphics and prop-like garment jokes

What changes: Smaller collective, less fleece/pants depth

Dime MTL fit questions

Does Dime MTL run big or small?

Dime MTL fits slightly large. Stick to your usual size for the intended loose skate fit, or size down one if you want something more fitted. Dime pieces generally follow relaxed, boxy 1990s skate proportions that wear roomier than typical contemporary fits.

How does Dime MTL fit?

Dime pieces generally follow relaxed, boxy 1990s skate proportions that wear roomier than typical contemporary fits. Overall shape: relaxed, boxy 90s skate proportions.

How do Dime MTL hoodies & sweatshirts fit?

Dime MTL hoodies & sweatshirts fits slightly large. Take your usual size for a relaxed fit; heavyweight fleece runs generous. Shape: relaxed, heavyweight and roomy.

How do Dime MTL trousers & pants fit?

Dime MTL trousers & pants fits true to size. Order your waist size; expect a relaxed, roomier leg. Shape: relaxed, wider skate cut.

How do Dime MTL jackets fit?

Dime MTL jackets fits slightly large. Take your normal size; outerwear leaves room for layers. Shape: relaxed, room for layering.

Brand facts

Dime is a Montreal skateboarding label founded in 2005 by Antoine Asselin and Phil Lavoie, initially a skate crew and video outfit (The Dimestore Video, Knowing Mixtape) before launching apparel in 2014. Product centers on logo tees, heavyweight fleece, corduroy and canvas pants, caps and outerwear, built on deadpan humor, wonky graphics and 1990s skate proportions. The brand runs the annual Dime Glory Challenge contest and has collaborated with Vans, adidas, DC Shoes, Reebok and Canadian outerwear maker Kanuk. It remains independently owned and operates its own Montreal shop.

Founded
2005
Origin
Montreal, Canada
Price
$$
Focus
Unisex
Facts checked
September 2026
Styles
Skatewear, Streetwear

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