WINDSTOPPER® Wind Jacket
Lightweight technical shells like this WINDSTOPPER® wind jacket are the backbone of thisisneverthat's outerwear, often carrying its licensed collab graphics.
Explore wind jackets →Brand profile
thisisneverthat
Seoul streetwear label known for graphic logo tees, workwear-leaning basics and frequent collaborations with Grateful Dead, New Era and Disney.
SeoulOrigin
MenswearFocus
StreetwearStyle
$$Price
29 brands like thisisneverthat like Raised by Wolves, Only NY, Wood Wood →
What to know about thisisneverthat
thisisneverthat is a Seoul streetwear label founded in 2010 by Nadan Cho, Jonkyu Choi and Inwook Park. Its collections lean on graphic and text-heavy logo tees, arch-logo hoodies and sweats, workwear trousers, fleece and technical outerwear, presented through location-shot lookbooks. The brand staged its first runway show in 2018 and sells via its own stores, Musinsa, SSENSE and END. Recent work includes repeat Grateful Dead capsules, New Era baseball headwear, a second Disney collection and Actual Source's cycling-focused "Commuter Service" range. Musinsa Partners is an investor.
The pieces that define thisisneverthat
Shop thisisneverthat →Arch-Logo Hoodie
The arch-logo hoodies and sweats are the label's most recognisable staple, the piece that carried it from Seoul streetwear to global stockists.
Explore arch-logo hoodies →Shop thisisneverthat
Shop all thisisneverthat ↗Available atEND. · Hatchet Outdoor Supply Co.
How thisisneverthat fits
Overall fit
runs large
Shoppers generally report thisisneverthat cuts its garments intentionally oversized and boxy in the Korean streetwear mould, so a usual size wears roomy and one size down is common for a more standard silhouette.
Tip: Most people take their normal size for the intended oversized look, or size down one if you want something closer to a regular fit.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | heavily oversized with a deep armhole and roomy body | Stick with your normal size unless you want an obviously loose look, in which case size down one. |
| Jackets | runs large | boxy outerwear cut with layering room built in | Your usual size should layer easily, so size down if you want a cleaner line over a tee. |
| Shirts & overshirts | runs large | relaxed, boxy camp and workshirt cuts rather than tailored | Consider sizing down if you want the shirt to sit close through the body. |
| T-shirts & graphic tees | runs large | boxy with dropped shoulders and a wide chest | Take your usual size for the intended boxy look, or size down if you prefer a trimmer tee. |
| Trousers & pants | slightly large | relaxed to wide workwear and cargo cuts | Take your measured waist and expect a roomy leg; hemming may be needed if you are shorter. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like thisisneverthat
See all 29 brands like thisisneverthat →
82% matchRaised by Wolves
Graphic logo staples plus technical outerwear
What changes: Smaller output, fewer big-IP collabs
75% matchOnly NY
City-rooted illustrative graphics on heavy basics
What changes: More print-driven, lighter on technical layers
71% match
70% matchThe Hundreds
Mascot-and-text tee output with steady collabs
What changes: California skate roots, less outerwear focus
thisisneverthat fit questions
Does thisisneverthat run big or small?
thisisneverthat runs large. Most people take their normal size for the intended oversized look, or size down one if you want something closer to a regular fit. Shoppers generally report thisisneverthat cuts its garments intentionally oversized and boxy in the Korean streetwear mould, so a usual size wears roomy and one size down is common for a more standard silhouette.
How does thisisneverthat fit?
Shoppers generally report thisisneverthat cuts its garments intentionally oversized and boxy in the Korean streetwear mould, so a usual size wears roomy and one size down is common for a more standard silhouette. Overall shape: boxy and relaxed with dropped shoulders across most core pieces.
How do thisisneverthat hoodies & sweatshirts fit?
thisisneverthat hoodies & sweatshirts runs large. Stick with your normal size unless you want an obviously loose look, in which case size down one. Shape: heavily oversized with a deep armhole and roomy body.
How do thisisneverthat jackets fit?
thisisneverthat jackets runs large. Your usual size should layer easily, so size down if you want a cleaner line over a tee. Shape: boxy outerwear cut with layering room built in.
How do thisisneverthat shirts & overshirts fit?
thisisneverthat shirts & overshirts runs large. Consider sizing down if you want the shirt to sit close through the body. Shape: relaxed, boxy camp and workshirt cuts rather than tailored.
Brand facts
- Founded
- 2010
- Origin
- Seoul, South Korea
- Made in
- Vietnam
- Price
- $$
- Focus
- Menswear
- Styles
- Streetwear, Gorpcore / Outdoor, Skatewear