thisisneverthat
thisisneverthat is a Seoul streetwear label founded in 2010 by Nadan Cho, Jonkyu Choi and Inwook Park. Its collections lean on graphic and text-heavy logo tees, arch-logo hoodies and sweats, workwear trousers, fleece and technical outerwear, presented through location-shot lookbooks. The brand staged its first runway show in 2018 and sells via its own stores, Musinsa, SSENSE and END. Recent work includes repeat Grateful Dead capsules, New Era baseball headwear, a second Disney collection and Actual Source's cycling-focused "Commuter Service" range. Musinsa Partners is an investor.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | runs large | heavily oversized with a deep armhole and roomy body | regular to slightly long with a generous sleeve | Stick with your normal size unless you want an obviously loose look, in which case size down one. | medium |
| Shirts & overshirts | runs large | relaxed, boxy camp and workshirt cuts rather than tailored | regular, designed to be worn untucked | Consider sizing down if you want the shirt to sit close through the body. | medium |
| Trousers & pants | slightly large | relaxed to wide workwear and cargo cuts | regular to long, often intended to stack over shoes | Take your measured waist and expect a roomy leg; hemming may be needed if you are shorter. | medium |
| Jackets | runs large | boxy outerwear cut with layering room built in | regular to slightly long | Your usual size should layer easily, so size down if you want a cleaner line over a tee. | medium |
| T-shirts & graphic tees | runs large | boxy with dropped shoulders and a wide chest | regular, sometimes reading short relative to the width | Take your usual size for the intended boxy look, or size down if you prefer a trimmer tee. | medium |
Does thisisneverthat run big or small?
thisisneverthat runs large. Most people take their normal size for the intended oversized look, or size down one if you want something closer to a regular fit. Shoppers generally report thisisneverthat cuts its garments intentionally oversized and boxy in the Korean streetwear mould, so a usual size wears roomy and one size down is common for a more standard silhouette.
How does thisisneverthat fit?
Shoppers generally report thisisneverthat cuts its garments intentionally oversized and boxy in the Korean streetwear mould, so a usual size wears roomy and one size down is common for a more standard silhouette. Overall shape: boxy and relaxed with dropped shoulders across most core pieces.
How do thisisneverthat hoodies & sweatshirts fit?
thisisneverthat hoodies & sweatshirts runs large. Stick with your normal size unless you want an obviously loose look, in which case size down one. Shape: heavily oversized with a deep armhole and roomy body.
How do thisisneverthat shirts & overshirts fit?
thisisneverthat shirts & overshirts runs large. Consider sizing down if you want the shirt to sit close through the body. Shape: relaxed, boxy camp and workshirt cuts rather than tailored.
How do thisisneverthat trousers & pants fit?
thisisneverthat trousers & pants fits slightly large. Take your measured waist and expect a roomy leg; hemming may be needed if you are shorter. Shape: relaxed to wide workwear and cargo cuts.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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