DMY Studios

DMY Studios is an independent London eyewear and jewellery label founded in 2018 by Demi Mae Yip, who started it from her family home at 22 under the name DMY BY DMY. The brand builds sunglasses and optical frames from Italian cellulose acetate, favouring pared-back oversized and angular silhouettes in neutral tones, with recurring styles including Valentina, Billy and Romi. It has since expanded into jewellery and sells through SSENSE, Kith, Revolve, LuisaViaRoma and Harvey Nichols. Yip appeared on Forbes 30 Under 30 Europe in 2024.