85% matchFear of God ESSENTIALS
Boxy LA fleece basics in muted, logo-light tones
What changes: Higher price, minimal branding, no skate lineage
Brand profile
Elwood
Los Angeles skate-rooted label making oversized hoodies, heavyweight fleece, and relaxed basics drawn from 1990s skate and surf style.
Los AngelesOrigin
MenswearFocus
StreetwearStyle
$$Price
26 brands like Elwood like Fear of God ESSENTIALS, Stüssy, Brain Dead →
What to know about Elwood
A 1996 skate label, restarted
Founded in 1996 by Palmer Brown, pro skater Sal Barbier and Luciano Mor, with a team that included Kenny Anderson and Silas Baxter-Neal, then relaunched in the 2020s.
Heavyweight basics, not technical gear
The current line is fleece and jersey: oversized hoodies, heavyweight crewnecks, relaxed sweatpants and drop-shoulder tees in organic cotton and muted colors.
1990s skate and surf references
Silhouettes and colors pull from 1990s and early-2000s skate and surf clothing, sold at mid-tier prices from one LA store inside Al's General Store, opened May 2023.
If you like Elwood
See all 26 brands like Elwood →85% match
80% matchStüssy
Original surf-skate graphic heritage, heavier logo lean
What changes: Global heritage brand with far broader range
74% matchBrain Dead
LA graphic-led streetwear with art-school weirdness
What changes: More print and subculture-driven, less plain fleece
72% matchCherry LA
LA 90s nostalgia in prep and workwear staples
What changes: Prep/collegiate rather than skate loungewear
Brand facts
Elwood is a Los Angeles skate label founded in 1996 by Palmer Brown, pro skateboarder Sal Barbier, and Luciano Mor, and relaunched in the 2020s as a streetwear and loungewear line. The original brand sponsored skaters including Kenny Anderson and Silas Baxter-Neal. Current collections draw on 1990s and early-2000s skate and surf references: oversized hoodies, heavyweight crewnecks, relaxed sweatpants, and drop-shoulder tees in organic cotton and muted colors. Elwood opened its first store, inside Al's General Store in LA's Arts District, in May 2023.
- Founded
- 1996
- Origin
- Los Angeles, United States
- Made in
- United States
- Price
- $$
- Focus
- Menswear
- Facts checked
- September 2026
- Styles
- Streetwear, Workwear / Heritage, Skatewear