An image of Cherry LA boxy thermal long sleeve (mossy oak camo)

Cherry LA

$$
StyleStreetwearWorkwear / HeritageSkatewear
Known forHoodies & sweatshirtsT-shirts & graphic tees
Origin · Los Angeles, United StatesMade in · USAFounded · 2017

Cherry LA is an independent Los Angeles menswear label founded in 2017 by childhood friends Joseph Perez and David Levy, whose families worked in garment manufacturing. It reworks American staples — graphic tees and printed sweats, bowling and Oxford shirts, denim and workwear jackets, wool club jackets — through 1950s–60s Ivy prep references, car culture and 1990s nostalgia, using recurring smiley-face and vintage-print graphics. The brand sells direct online with occasional pop-ups, and has produced an exclusive capsule for MR PORTER alongside its South Central collection.

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