Ettika

Ettika is a Los Angeles jewelry label founded and still run by the Rafaeli family, operating from downtown LA with a small team. It designs 18k gold-plated, nickel-free pieces sold mostly under $100: layering chains, freshwater pearl necklaces, hoop earrings, stacking rings and beaded bracelets, alongside seasonal drops such as its pearls and ball chain collection. The aesthetic mixes California bohemian ease with rock-and-roll hardware and plain everyday gold and silver. Sales run through ettika.com plus independent boutiques and online multi-brand retailers.