84% matchEvry Jewels
Same gold hoops and layered chains, cheaper and more Gen Z
What changes: Lower price point, faster trend cycle, less pearl/rock hardware
Brand profile
Ettika
Los Angeles jewelry brand making 18k gold-plated layering chains, pearls and hoops at accessible prices, still run by its founding Rafaeli family.
Los AngelesOrigin
UnisexFocus
Y2KStyle
$$Price
4 brands like Ettika like Evry Jewels, BaubleBar, Pura Vida →
What to know about Ettika
Almost everything sits under $100
Pieces are 18k gold-plated and nickel-free rather than solid gold, which keeps layering chains, hoops, stacking rings and pearl necklaces mostly below $100.
Pearls and hardware, not delicate only
The look pairs California bohemian ease with rock-and-roll hardware: ball chain, beaded bracelets and freshwater pearls alongside plain everyday gold and silver.
Family-run out of downtown LA
Founded in 2005 and still run by the Rafaeli family with a small team, selling direct through ettika.com plus independent boutiques and multi-brand sites.
If you like Ettika
84% match
80% matchBaubleBar
Broader costume jewelry with personalization
What changes: More statement/novelty pieces and monogramming vs everyday plated gold
66% matchPura Vida
Beachier handcrafted string bracelets and charms
What changes: Cord and bead craft rather than plated gold fine-look metal
62% matchQuay Australia
Accessible accessory drops for the same California look
What changes: Eyewear only, no jewelry
Brand facts
Ettika is a Los Angeles jewelry label founded and still run by the Rafaeli family, operating from downtown LA with a small team. It designs 18k gold-plated, nickel-free pieces sold mostly under $100: layering chains, freshwater pearl necklaces, hoop earrings, stacking rings and beaded bracelets, alongside seasonal drops such as its pearls and ball chain collection. The aesthetic mixes California bohemian ease with rock-and-roll hardware and plain everyday gold and silver. Sales run through ettika.com plus independent boutiques and online multi-brand retailers.
- Founded
- 2005
- Origin
- Los Angeles, United States
- Made in
- USA
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Y2K, Minimalist / Contemporary, Streetwear