Brand profile

Fortela

Milan label by Alessandro Squarzi turning his vintage archive into Italian-made workwear, Western and military-inspired pieces in Japanese selvedge denim.

MilanOrigin
Workwear / HeritageStyle
$$$$Price

Similar to visvim, Bode, Polo Ralph Lauren

A man wearing a cream Fortela corduroy overshirt with off-white trousers

What to know about Fortela

A vintage archive, remade

Founder Alessandro Squarzi is a vintage collector, and collections are direct translations of pieces from his archive rather than seasonal invention.

American workwear, Italian hands

Type 1 denim jackets, chore coats, flannel shirts and Western shapes are cut with mid-century Italian tailoring sensibility and made in Italy.

Fabric sourcing explains the price

Japanese selvedge denim, deadstock and vintage cloth, plus cashmere knits, sit behind the high price tier more than branding does.

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Brand facts

Fortela is a Milan-based menswear and womenswear label founded in 2015 by fashion entrepreneur and vintage collector Alessandro Squarzi, who serves as creative director alongside Alessia Giacobino, who leads the women's line. Collections translate Squarzi's extensive vintage archive into archive-inspired workwear, American military and Western silhouettes, and mid-century Italian tailoring, produced in Italy using Japanese selvedge denim and deadstock or vintage fabrics. Signature pieces include Type 1 denim jackets, selvedge jeans, chore coats, flannel shirts and cashmere knitwear. The brand operates Milan retail stores, including a Porta Venezia flagship, and wholesales internationally.

Founded
2015
Origin
Milan, Italy
Price
$$$$
Facts checked
August 2026
Styles
Workwear / Heritage, Quiet luxury

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