86% matchvisvim
Vintage Americana rebuilt with heritage craft and natural dyes
Brand profile
Milan label by Alessandro Squarzi turning his vintage archive into Italian-made workwear, Western and military-inspired pieces in Japanese selvedge denim.
Similar to visvim, Bode, Polo Ralph Lauren →

Founder Alessandro Squarzi is a vintage collector, and collections are direct translations of pieces from his archive rather than seasonal invention.
Type 1 denim jackets, chore coats, flannel shirts and Western shapes are cut with mid-century Italian tailoring sensibility and made in Italy.
Japanese selvedge denim, deadstock and vintage cloth, plus cashmere knits, sit behind the high price tier more than branding does.
Fortela is a Milan-based menswear and womenswear label founded in 2015 by fashion entrepreneur and vintage collector Alessandro Squarzi, who serves as creative director alongside Alessia Giacobino, who leads the women's line. Collections translate Squarzi's extensive vintage archive into archive-inspired workwear, American military and Western silhouettes, and mid-century Italian tailoring, produced in Italy using Japanese selvedge denim and deadstock or vintage fabrics. Signature pieces include Type 1 denim jackets, selvedge jeans, chore coats, flannel shirts and cashmere knitwear. The brand operates Milan retail stores, including a Porta Venezia flagship, and wholesales internationally.
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