88% matchEverlane
DTC minimal basics with sustainability messaging
What changes: US-based, more transparency-pricing marketing than seasonal design
Brand profile
Frank & Oak
Montreal minimal-basics label from 2012, now an online-only brand after its parent's insolvency and the 2025 sale of its IP to Lamour Group.
MontrealOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
28 brands like Frank & Oak like Everlane, Taylor Stitch, Outerknown →
What to know about Frank & Oak
Built as a direct-to-consumer basics shop
Launched online in Montreal in 2012, it sells low-to-mid-priced casual staples — tees, denim, knitwear, shirts — with a minimal, city-casual look rather than statement pieces.
Sustainability claims sit on the label
Organic cotton tees plus recycled- and hemp-fibre outerwear are central to how the brand describes itself, at prices below most eco-focused competitors.
New owners, e-commerce only now
After the former parent filed for creditor protection in late 2024, the IP was sold in 2025 to Lamour Group and Thread Collective; all 14 stores closed and it operates online.
How Frank & Oak fits
Overall fit
slightly small
Shoppers typically describe Frank & Oak as cut on the trim, slightly small side of true to size, with a modern slim silhouette that many size up in for comfort, though newer relaxed-fit lines run closer to true.
Tip: If you're between sizes or not slim-built, take one size up — especially in shirts and knitwear.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs small | slim through the chest and waist with a tapered body | Most people size up one in the slim-fit shirts unless you're genuinely lean. |
| Hoodies & sweatshirts | true to size | regular to slightly relaxed, roomier than their wovens | Take your normal size, or size up one if you want an oversized look for layering. |
| Trousers & pants | slightly small | slim or tapered chinos, trimmer through the seat and thigh | Consider going up a waist size if you have athletic thighs, since the slim chinos run close. |
| Jeans & denim | slightly small | slim and slim-taper dominate the range | Order your true waist in the stretch denim but size up in the rigid styles. |
| Jackets | true to size | regular, though slim enough that heavy layering gets tight | Take your usual size, but go up one if you intend to wear a thick knit underneath. |
| T-shirts & graphic tees | slightly small | slim to regular, close through the chest and sleeve | Size up if you want a looser drape or plan to tumble dry, as the organic cotton tends to tighten slightly. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Frank & Oak
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Frank & Oak fit questions
Does Frank & Oak run big or small?
Frank & Oak fits slightly small. If you're between sizes or not slim-built, take one size up — especially in shirts and knitwear. Shoppers typically describe Frank & Oak as cut on the trim, slightly small side of true to size, with a modern slim silhouette that many size up in for comfort, though newer relaxed-fit lines run closer to true.
How does Frank & Oak fit?
Shoppers typically describe Frank & Oak as cut on the trim, slightly small side of true to size, with a modern slim silhouette that many size up in for comfort, though newer relaxed-fit lines run closer to true. Overall shape: slim to regular, generally trim through the chest and waist.
How do Frank & Oak shirts & overshirts fit?
Frank & Oak shirts & overshirts runs small. Most people size up one in the slim-fit shirts unless you're genuinely lean. Shape: slim through the chest and waist with a tapered body.
How do Frank & Oak hoodies & sweatshirts fit?
Frank & Oak hoodies & sweatshirts fits true to size. Take your normal size, or size up one if you want an oversized look for layering. Shape: regular to slightly relaxed, roomier than their wovens.
How do Frank & Oak trousers & pants fit?
Frank & Oak trousers & pants fits slightly small. Consider going up a waist size if you have athletic thighs, since the slim chinos run close. Shape: slim or tapered chinos, trimmer through the seat and thigh.
Brand facts
Frank And Oak, founded in Montreal in 2012 by Ethan Song and Hicham Ratnani as an online menswear shop, sells minimal casual staples: organic-cotton tees, denim, knitwear and recycled- and hemp-fibre outerwear, plus womenswear, with sustainable-materials messaging. Parent UGC Canada Holdings filed for creditor protection in December 2024 citing roughly $71 million in debt. In April 2025 the Quebec Superior Court approved the sale of the brand's intellectual property to Montreal's Lamour Group and Thread Collective Inc.; all 14 stores closed, the former parent wound down, and the new owners now run Frank And Oak as an e-commerce brand while weighing a relaunch.
- Founded
- 2012
- Origin
- Montreal, Canada
- Made in
- Canada, United Arab Emirates, Portugal, Bangladesh, China
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy, Gorpcore / Outdoor