90% matchCos
Sibling H&M Group label, sharper architectural minimalism
What changes: Higher price, more fashion-forward and tailoring-led
Brand profile
Stockholm-based H&M Group label selling Nordic-modernist clothing, homeware and in-store vegetarian cafés, with material and origin details listed per garment.
29 brands like Arket like Cos, Everlane, NN07 →

Arket is a Stockholm-based lifestyle brand launched by H&M Group in 2017 and still owned by it. It operates as a "modern-day market", selling womenswear, menswear, childrenswear and homeware, with seasonal vegetarian cafés in larger stores. Collections draw on 20th-century Nordic modernism: wool overcoats, merino and lambswool knitwear, oxford shirting, poplin dresses and leather sneakers in muted palettes, with material and origin details listed per garment. Physical expansion continues through 2026 with a second Paris store, a third Stockholm location on Biblioteksgatan and a first store in Vilnius, Lithuania.
Overall fit
runs large
Arket is widely described as cutting on the roomy, relaxed side of true to size, so garments tend to wear a half to full size larger than equivalent high-street pieces.
Tip: Most men do well taking their usual size only if they want the intended relaxed look — size down one if you prefer a closer fit, especially in shirts, knitwear and outerwear.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | oversized, dropped-shoulder sweatshirt cut in heavy loopback cotton | Take one size down unless you specifically want an oversized drape. |
| Jackets | runs large | roomy overcoats and blousons cut with layering room in the shoulders | Many find their usual size too big over a shirt alone — size down unless layering over knitwear. |
| Jeans & denim | true to size | straight and relaxed blocks dominate; slimmer options fit closer to standard | Take your usual waist; choose the cut rather than the size to control the silhouette. |
| Shirts & overshirts | runs large | relaxed oxford and poplin cuts, roomy through the chest and armhole | Sizing down is the most common advice, particularly on the relaxed-fit oxford styles. |
| T-shirts & graphic tees | runs large | boxy with a wide chest and slightly dropped shoulder | Size down if you want anything close to a standard fit; keep your size for the intended boxy look. |
| Trousers & pants | slightly large | straight to relaxed, mid-to-high rise | Stick with your waist size but budget for a hem; consider one size down if you want a cleaner leg line. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Arket runs large. Most men do well taking their usual size only if they want the intended relaxed look — size down one if you prefer a closer fit, especially in shirts, knitwear and outerwear. Arket is widely described as cutting on the roomy, relaxed side of true to size, so garments tend to wear a half to full size larger than equivalent high-street pieces.
Arket is widely described as cutting on the roomy, relaxed side of true to size, so garments tend to wear a half to full size larger than equivalent high-street pieces. Overall shape: relaxed, slightly boxy Scandinavian cut with dropped shoulders on many styles.
Arket hoodies & sweatshirts runs large. Take one size down unless you specifically want an oversized drape. Shape: oversized, dropped-shoulder sweatshirt cut in heavy loopback cotton.
Arket jackets runs large. Many find their usual size too big over a shirt alone — size down unless layering over knitwear. Shape: roomy overcoats and blousons cut with layering room in the shoulders.
Arket jeans & denim fits true to size. Take your usual waist; choose the cut rather than the size to control the silhouette. Shape: straight and relaxed blocks dominate; slimmer options fit closer to standard.