82% matchBuck Mason
US-made vintage-cut tees with the same worn-in feel
Brand profile
Good On
Japanese basics brand founded in 1997, known for pigment-dyed US-cotton tees and sweats made in Japan.
TokyoOrigin
Workwear / HeritageStyle
$$Price
Similar to Buck Mason, Beams Plus, Uniqlo →
What to know about Good On
Pigment dye does the work
Garments are pigment-dyed, so colour sits on the surface and fades unevenly — each piece arrives slightly different and keeps shifting with washes.
Size up before you order
Cuts follow vintage American proportions but are graded on Japanese sizing, so buyers commonly go one size larger than usual.
Japanese-made basics, accessible price
T-shirts, sweats and hoodies in COTTON USA-certified jersey including a core 5.5oz knit, cut and sewn in Japan and sold through Americana and denim specialists.
Looks from Good On
Shop all Good On ↗
【Good On】GOST-701VD Vintage Dye Tee Mustard 作舊芥末色短袖圓領Tee$81
【Good On】GOST-701VD Vintage Dye Tee Black 作舊黑短袖圓領Tee$81
【Good On】GOST-701VD Vintage Dye Tee Peach 作舊桃色短袖圓領Tee$81
【Good On】GOST-701 SS CREW T-SHIRTS 5.5oz Metal Grey 圓筒織灰色白色素T$62
【Good On】GOST-701 SS CREW T-SHIRTS 5.5oz P-Black 顏料染圓筒織黑色素T$62
【Good On】GOST-701 SS CREW T-SHIRTS 5.5oz P-Natural 顏料染圓筒織天然色素T$62If you like Good On
82% match
76% matchBeams Plus
Japanese-made reworking of American casual classics
68% match
66% matchTaylor Stitch
Heavier organic cotton basics built to fade in
Keep exploring
Brand facts
Good On is a Japanese basics label founded in 1997 that reinterprets classic American casualwear through Japanese manufacturing. The brand focuses on t-shirts, sweatshirts and hoodies built from COTTON USA-certified cotton jersey, including a core 5.5oz knit, cut and sewn in Japan. Its signature is pigment dyeing, which produces a faded, lived-in patina that varies piece to piece and deepens with washing and wear. Fits follow vintage US proportions on Japanese sizing, so buyers often size up. Distribution runs through specialist denim and Americana retailers such as Cultizm, Meadow and Jeanstore.
- Founded
- 1997
- Origin
- Tokyo, Japan
- Price
- $$
- Facts checked
- August 2026
- Styles
- Workwear / Heritage, Minimalist / Contemporary
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