Haglöfs

Haglöfs is a Swedish outdoor brand founded in 1914 by Wiktor Haglöf in Torsång, Dalarna, now headquartered in Bromma, Stockholm. It makes hardshell and insulated jackets, fleece, hiking trousers, boots, sleeping bags, tents and its long-running Roc and Vina backpacks, with the ultralight L.I.M (Less Is More) line as its technical signature. Asics, owner since 2010, sold the company outright to Hong Kong fund LionRock Capital in December 2023; LionRock also controls Clarks. Design stays function-first Scandinavian, with recycled fabrics and PFAS-free membranes across core styles.