88% matchNorrona
Nordic activity-specific Gore-Tex, same function-first ethos
What changes: Pricier, narrower activity segmentation
Brand profile
Haglöfs
Swedish technical outdoor label from 1914, known for L.I.M ultralight shells, Roc backpacks and function-first Scandinavian design.
StockholmOrigin
UnisexFocus
Gorpcore / OutdoorStyle
$$$Price
4 brands like Haglöfs like Norrona, Bergans of Norway, Mammut →
What to know about Haglöfs
Started as a backpack maker
Wiktor Haglöf began making backpacks in Dalarna in 1914; the Roc and Vina packs still run alongside jackets, fleece, tents and sleeping bags.
L.I.M is the technical signature
The ultralight L.I.M line — Less Is More — is where the brand's engineering shows, next to hardshell and insulated jackets built for real hiking use.
Function-first, not fashion-led
Design stays plain Scandinavian and utilitarian, with recycled fabrics and PFAS-free membranes on core styles rather than seasonal styling.
How Haglöfs fits
Overall fit
true to size
Haglöfs generally fits true to size with a European athletic cut that suits active layering, though some technical pieces run trim.
Tip: Take your usual size; consider sizing up if you plan to layer heavily under shells.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Trousers & pants | slightly small | slim to regular hiking cut | Consider sizing up if you have muscular thighs, as the L.I.M and hiking trousers run trim. |
| Jackets | true to size | athletic, articulated | Order your normal size; shells leave room for midlayers while insulated pieces sit trimmer. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Haglöfs
88% match
86% matchBergans of Norway
Same-era Scandinavian heritage built on packs and shells
What changes: More trekking/heritage, less ultralight racing
84% matchMammut
Alpine-rooted European outfitter, apparel plus hardware
What changes: Climbing hardware and ropes core to range
82% matchRAB
Expedition down and shells with a lightweight bias
What changes: British, more mountaineering-specialist, less lifestyle
Haglöfs fit questions
Does Haglöfs run big or small?
Haglöfs fits true to size. Take your usual size; consider sizing up if you plan to layer heavily under shells. Haglöfs generally fits true to size with a European athletic cut that suits active layering, though some technical pieces run trim.
How does Haglöfs fit?
Haglöfs generally fits true to size with a European athletic cut that suits active layering, though some technical pieces run trim. Overall shape: athletic outdoor cut.
How do Haglöfs trousers & pants fit?
Haglöfs trousers & pants fits slightly small. Consider sizing up if you have muscular thighs, as the L.I.M and hiking trousers run trim. Shape: slim to regular hiking cut.
How do Haglöfs jackets fit?
Haglöfs jackets fits true to size. Order your normal size; shells leave room for midlayers while insulated pieces sit trimmer. Shape: athletic, articulated.
Brand facts
Haglöfs is a Swedish outdoor brand founded in 1914 by Wiktor Haglöf in Torsång, Dalarna, now headquartered in Bromma, Stockholm. It makes hardshell and insulated jackets, fleece, hiking trousers, boots, sleeping bags, tents and its long-running Roc and Vina backpacks, with the ultralight L.I.M (Less Is More) line as its technical signature. Asics, owner since 2010, sold the company outright to Hong Kong fund LionRock Capital in December 2023; LionRock also controls Clarks. Design stays function-first Scandinavian, with recycled fabrics and PFAS-free membranes across core styles.
- Founded
- 1914
- Origin
- Stockholm, Sweden
- Made in
- China, Vietnam, Cambodia
- Price
- $$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Gorpcore / Outdoor, Techwear, Athleisure / Sportswear