Halara

Halara is a direct-to-consumer women's athleisure label founded in 2020 by former tech executive Joyce Zhang, now headquartered in Singapore with earlier Hong Kong roots. It built a following on TikTok and Instagram with viral exercise dresses, tennis skirts, skorts and leggings, later adding work pants, loungewear and denim-style basics. Product development leans on machine-learning trend detection and rapid catalogue turnover, with inclusive XS-3X sizing. Most pieces sell under $50. Backed by investors including HongShan, 5Y Capital and Capital Today, it remains independently operated and expanded into the UK in 2025.