Brand profile
Heimat
German label making military- and nautical-inspired virgin-wool knitwear and heritage workwear, produced in small German workshops since 2016.
UnknownOrigin
UnisexFocus
Workwear / HeritageStyle
$$$Price
4 brands like Heimat like Margaret Howell, Universal Works, Beams Plus →
What to know about Heimat
Heimat, often listed as Heimat Textil, is a German knitwear label founded in 2016 by Ralph Lauren veteran Christian Hofmann. It reinterprets nautical, military and mountaineering staples, including its debut Trawler beanie, deck sweaters and chunky virgin-wool crewnecks, in heavy German-spun yarns. Knitwear is produced in a small workshop in Germany, while shirting, jackets and trousers are made in England and Portugal. Sold through heritage-minded stockists such as Clutch Cafe, Trunk Clothiers and Burg & Schild, the brand remains independently owned with no reported ownership change.
Shop Heimat
Shop all Heimat ↗Available atClutch Cafe
If you like Heimat
82% matchMargaret Howell
Traditional British mills, same heritage-knit sensibility
What changes: Broader designer wardrobe with tailoring and womenswear, higher price
76% matchUniversal Works
British mid-century workwear rather than nautical/military
What changes: Fuller wardrobe of jackets and trousers, less knit-focused
72% matchBeams Plus
Japanese lens on the same military and Ivy archive pieces
What changes: American Ivy references, broader seasonal collections
70% matchOliver Spencer
British-made take on workwear jackets and soft knits
What changes: Leans tailoring and suiting rather than heavy wool knitwear
Brand facts
- Founded
- 2016
- Origin
- Unknown, Germany
- Price
- $$$
- Typical prices
- Caps hats $80–$88 · Knitwear $281–$319 · Shirts $158–$212
- Focus
- Unisex
- Styles
- Workwear / Heritage, Minimalist / Contemporary