An image of nautica x helas crewneck navy / white

Helas

$$
StyleSkatewearStreetwearUrban prep / Ivy
Known forCaps & hatsT-shirts & graphic tees
Origin · Paris, FranceMade in · ChinaFounded · 2011

Hélas is a French skate label founded in 2011 by skateboarders Lucas Puig, Clément Brunel and Stephen Khou, who began with five-panel caps before expanding into full apparel. The range covers headwear, velour and terry tracksuits, polos, knitwear, tees and jackets, built on 90s sportswear references, tennis and football codes, and a nonchalant "French touch" aesthetic. The brand remains skater-owned and independent, sponsors a European team, and has collaborated with adidas Skateboarding and, in 2025, Kappa on a 90s Italian football-inspired capsule.

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