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Brand profile

Helas

French skater-owned label, founded 2011, making caps, tracksuits and apparel that blend 90s sportswear references with laid-back French skate style.

ParisOrigin
UnisexFocus
SkatewearStyle
$$Price
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An image of nautica x helas crewneck navy / white

What to know about Helas

Caps came first, apparel followed

Founded in 2011 by three skateboarders who started with five-panel caps, then expanded into tees, polos, knitwear and jackets — headwear is still the anchor.

Skate label dressed in tennis codes

The clothes borrow from 90s sportswear, tennis and football: velour and terry tracksuits, polos and knitwear rather than standard skate graphics.

Still skater-owned and independent

Hélas runs its own European team and stays independent, working with partners like adidas Skateboarding and Kappa rather than sitting under a larger group.

Known forCaps & hatsT-shirts & graphic tees
StyleSkatewearStreetwearUrban prep / Ivy

If you like Helas

Brand facts

Hélas is a French skate label founded in 2011 by skateboarders Lucas Puig, Clément Brunel and Stephen Khou, who began with five-panel caps before expanding into full apparel. The range covers headwear, velour and terry tracksuits, polos, knitwear, tees and jackets, built on 90s sportswear references, tennis and football codes, and a nonchalant "French touch" aesthetic. The brand remains skater-owned and independent, sponsors a European team, and has collaborated with adidas Skateboarding and, in 2025, Kappa on a 90s Italian football-inspired capsule.

Founded
2011
Origin
Paris, France
Made in
China
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Skatewear, Streetwear, Urban prep / Ivy

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