Brand profile

HELMSTEDT

Copenhagen womenswear label founded in 2018 by Emilie Helmstedt, known for hand-painted prints, colourful knitwear and craft-driven, sustainably sourced collections.

CopenhagenOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price

4 brands like HELMSTEDT like Henrik Vibskov, VITELLI, Eckhaus Latta →

A woman wearing HELMSTEDT blue aninu midi dress

What to know about HELMSTEDT

Prints start as the designer's paintings

Emilie Helmstedt paints in watercolour and oil, then applies those prints to knitwear, dresses, shirting and outerwear, with embroidery and crochet detailing added.

Womenswear, not a menswear label

Founded in 2018, Helmstedt is a Copenhagen womenswear line that debuted at Copenhagen Fashion Week with the SS19 "Oceania" collection.

Craft detail justifies the price

At its medium-high tier the label leans on hand-painted print work, crochet and embroidery, using organic cotton and recycled yarns; Helmstedt was a 2020 LVMH Prize semi-finalist.

Known forSweaters & knitwear

If you like HELMSTEDT

A woman wearing VITELLI blue striped sweater80% match

VITELLI

$$$$Statement knitsMilan, Italy

Recycled-yarn knitwear as the whole point

What changes: Texture-driven rather than hand-painted imagery

A man wearing a tight fitting Eckhaus Latta shirt with oversize grey pants78% match

Eckhaus Latta

$$$$Experimental knitNew York City, United States

Craft-led experimental knits, gender-neutral cut

What changes: Rawer, downtown NY mood over cheerful storybook prints

Brand facts

Helmstedt is a Copenhagen womenswear label founded in 2018 by designer Emilie Helmstedt, which debuted at Copenhagen Fashion Week with the SS19 "Oceania" collection. Its signature is hand-painted prints, drawn by Helmstedt in watercolour and oil and applied to knitwear, dresses, shirting and outerwear alongside embroidery and crochet detailing. The label works with organic cotton and recycled yarns, and Emilie Helmstedt was a semi-finalist for the 2020 LVMH Prize. It runs Helmstedt Archive, a Copenhagen store that began as a pop-up and was extended indefinitely.

Founded
2018
Origin
Copenhagen, Denmark
Price
$$$
Focus
Womenswear
Facts checked
September 2026
Styles
Minimalist / Contemporary, Avant-garde, Streetwear

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