72% matchNana Judy
Fellow Melbourne label, denim and slogan jersey
What changes: Commercial fashion play, no social enterprise angle
Brand profile
Melbourne streetwear label and social enterprise donating all profits to programs for young people facing homelessness or hardship.
4 brands like HoMie like Nana Judy, NWHR CLOTHING, Ghanda Clothing →

HoMie is a social enterprise: 100% of profits fund programs for young people affected by homelessness, including accredited retail training and VIP shopping days.
The range stays close to logo hoodies, tees, trackpants, socks and totes, made in ethically produced and sustainable materials at accessible streetwear prices.
Alongside the core line, the Reborn series is made from deadstock and factory seconds, so each garment is a single piece rather than a repeatable style.
72% matchFellow Melbourne label, denim and slogan jersey
What changes: Commercial fashion play, no social enterprise angle
70% matchOrganic-cotton sweats with ethical production focus
What changes: Sustainability-led rather than charity-funded
68% matchAffordable Aussie basics, hand-printed staples
What changes: Surf/festival aesthetic and cheaper pricing
64% matchCity collective building logo-driven staples
What changes: Nightlife/collegiate branding, higher price
HoMie is a Melbourne streetwear label and social enterprise that directs 100% of profits to programs supporting young people affected by homelessness or hardship, including its accredited Pathway Alliance retail training, VIP shopping days and a new Retail Ready Program. The range covers logo hoodies, trackpants, tees, socks and totes in ethically produced, sustainable materials, plus the Reborn line of one-off upcycled garments made from deadstock and seconds. Past collaborations include Champion and YEVU. A second store opened at Emporium Melbourne in late 2025, alongside a first Sydney pop-up.