Logo Jersey T-Shirts
Cotton-jersey tees stamped with split, stacked and gradient HUGO logos are the label's core trend-driven staple and its most recognizable product.
Explore logo tees →Brand profile
HUGO
HUGO is the HUGO BOSS Group's younger, casual label, mixing slim tailoring with logo jersey, denim and streetwear at accessible prices.
MetzingenOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
18 brands like HUGO like Ted Baker, Selected Homme, French Connection →
What to know about HUGO
HUGO is the younger, casual-leaning label of the HUGO BOSS Group, the Metzingen-based apparel company founded in 1924. It launched in 1993 when the group moved to a multi-brand structure, positioned for a trend-driven customer with slim tailoring, logo-heavy jersey, denim and outerwear at prices below the BOSS mainline. The group operates it alongside BOSS and has extended it with the denim- and streetwear-focused HUGO Blue line, sold through hugoboss.com, owned stores and wholesale partners including SSENSE.
The pieces that define HUGO
Shop HUGO →Logo Hoodies & Sweats
Contrast-logo, embroidered and gradient-logo cotton-terry hoodies define HUGO's logo-heavy casual side.
Explore logo hoodies →Slim-Fit Suits
Slim-cut stretch-cloth two-piece suits carry over the HUGO BOSS tailoring heritage at HUGO's younger, sharper proportions.
Explore slim-fit suits →Shop HUGO
Shop all HUGO ↗Available atSSENSE
How HUGO fits
Overall fit
runs small
HUGO is widely described as cut slimmer and smaller than typical US/UK sizing, so a lot of buyers take one size up from their usual, while slimmer builds find their normal size fits close but wearable.
Tip: Most shoppers do best sizing up one, especially in slim/extra-slim shirts, jersey and tailoring, unless you want a very body-hugging look.
High confidence · based on 22 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly small | regular-to-slim, closer through the body than typical streetwear hoodies | Take one size up if you plan to layer or prefer a relaxed drape. |
| Jackets | runs small | slim, short-cut silhouette with a high armhole and close chest | Size up for outerwear you intend to wear over knitwear or a suit jacket. |
| Jeans & denim | slightly small | slim, skinny and tapered blocks with stretch denim | Stick to your usual waist in stretch denim but size up in rigid fabrics or if you have athletic thighs. |
| Shirts & overshirts | runs small | slim and extra-slim fits dominate; darted, tapered waist | Size up a collar size, or choose the regular fit block, if you carry any width in the chest or arms. |
| T-shirts & graphic tees | runs small | slim, body-hugging jersey with a high, narrow armhole | Size up one if you want a normal, non-clingy fit through the chest and biceps. |
| Trousers & pants | slightly small | slim to extra-slim tailored leg, low-to-mid rise | Consider one waist size up if you want comfort through the seat and thigh. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like HUGO
See all 18 brands like HUGO →
80% matchTed Baker
Bolder prints on the same slim contemporary tailoring
What changes: More occasionwear and pattern-led, less logo streetwear
77% matchSelected Homme
Cleaner Scandinavian take on affordable slim suiting
What changes: Minimal and logo-free, quieter branding
69% matchFrench Connection
Same high-street price with logo-era branding history
What changes: Weaker tailoring depth, more womenswear-driven
66% matchZara
Faster, cheaper trend churn on similar silhouettes
What changes: Lower fabric quality and no premium-brand positioning
HUGO fit questions
Does HUGO run big or small?
HUGO runs small. Most shoppers do best sizing up one, especially in slim/extra-slim shirts, jersey and tailoring, unless you want a very body-hugging look. HUGO is widely described as cut slimmer and smaller than typical US/UK sizing, so a lot of buyers take one size up from their usual, while slimmer builds find their normal size fits close but wearable.
How does HUGO fit?
HUGO is widely described as cut slimmer and smaller than typical US/UK sizing, so a lot of buyers take one size up from their usual, while slimmer builds find their normal size fits close but wearable. Overall shape: slim, body-close cut with narrow chest and armholes; noticeably trimmer than BOSS mainline.
How do HUGO hoodies & sweatshirts fit?
HUGO hoodies & sweatshirts fits slightly small. Take one size up if you plan to layer or prefer a relaxed drape. Shape: regular-to-slim, closer through the body than typical streetwear hoodies.
How do HUGO jackets fit?
HUGO jackets runs small. Size up for outerwear you intend to wear over knitwear or a suit jacket. Shape: slim, short-cut silhouette with a high armhole and close chest.
How do HUGO jeans & denim fit?
HUGO jeans & denim fits slightly small. Stick to your usual waist in stretch denim but size up in rigid fabrics or if you have athletic thighs. Shape: slim, skinny and tapered blocks with stretch denim.
Brand facts
- Founded
- 1993
- Origin
- Metzingen, Germany
- Made in
- China, Vietnam, Sri Lanka, Turkey, Germany, Poland, Italy, Switzerland
- Price
- $$
- Typical prices
- Footwear $146–$183 · Shirts $117–$146 · Belts $57–$69
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Streetwear, Urban prep / Ivy