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Both brands emphasize luxury and sophistication in their designs, featuring tailored silhouettes and high-quality materials.
HUGO
StyleMinimalist / ContemporaryStreetwearUrban prep / Ivy
Known forSuits & blazers
HUGO is the younger, casual-leaning label of the HUGO BOSS Group, the Metzingen-based apparel company founded in 1924. It launched in 1993 when the group moved to a multi-brand structure, positioned for a trend-driven customer with slim tailoring, logo-heavy jersey, denim and outerwear at prices below the BOSS mainline. The group operates it alongside BOSS and has extended it with the denim- and streetwear-focused HUGO Blue line, sold through hugoboss.com, owned stores and wholesale partners including SSENSE.
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How HUGO fits
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly small | regular-to-slim, closer through the body than typical streetwear hoodies | regular body with slim sleeves | Take one size up if you plan to layer or prefer a relaxed drape. | medium |
| Shirts & overshirts | runs small | slim and extra-slim fits dominate; darted, tapered waist | regular length with long, narrow sleeves | Size up a collar size, or choose the regular fit block, if you carry any width in the chest or arms. | high |
| Trousers & pants | slightly small | slim to extra-slim tailored leg, low-to-mid rise | regular to slightly short, often designed to sit above the shoe | Consider one waist size up if you want comfort through the seat and thigh. | medium |
| Jeans & denim | slightly small | slim, skinny and tapered blocks with stretch denim | regular inseams, cut to break short or not at all | Stick to your usual waist in stretch denim but size up in rigid fabrics or if you have athletic thighs. | medium |
| Jackets | runs small | slim, short-cut silhouette with a high armhole and close chest | cropped to regular; blazers noticeably shorter than classic tailoring | Size up for outerwear you intend to wear over knitwear or a suit jacket. | medium |
| T-shirts & graphic tees | runs small | slim, body-hugging jersey with a high, narrow armhole | regular, occasionally described as slightly short | Size up one if you want a normal, non-clingy fit through the chest and biceps. | high |
Does HUGO run big or small?
HUGO runs small. Most shoppers do best sizing up one, especially in slim/extra-slim shirts, jersey and tailoring, unless you want a very body-hugging look. HUGO is widely described as cut slimmer and smaller than typical US/UK sizing, so a lot of buyers take one size up from their usual, while slimmer builds find their normal size fits close but wearable.
How does HUGO fit?
HUGO is widely described as cut slimmer and smaller than typical US/UK sizing, so a lot of buyers take one size up from their usual, while slimmer builds find their normal size fits close but wearable. Overall shape: slim, body-close cut with narrow chest and armholes; noticeably trimmer than BOSS mainline.
How do HUGO hoodies & sweatshirts fit?
HUGO hoodies & sweatshirts fits slightly small. Take one size up if you plan to layer or prefer a relaxed drape. Shape: regular-to-slim, closer through the body than typical streetwear hoodies.
How do HUGO shirts & overshirts fit?
HUGO shirts & overshirts runs small. Size up a collar size, or choose the regular fit block, if you carry any width in the chest or arms. Shape: slim and extra-slim fits dominate; darted, tapered waist.
How do HUGO trousers & pants fit?
HUGO trousers & pants fits slightly small. Consider one waist size up if you want comfort through the seat and thigh. Shape: slim to extra-slim tailored leg, low-to-mid rise.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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