I Am Gia

StyleY2KStreetwearPunk / Grunge / Goth

Known forTopsJackets

Origin · Melbourne, AustraliaMade in · AsiaFounded · 2017

I.AM.GIA is an Australian womenswear label founded in May 2017 by sisters Alana Pallister and Stevie Cox, named after 1980s model Gia Carangi. It builds a going-out wardrobe around Y2K and club references: cutout and asymmetric dresses, denim, cropped separates, animal prints and the viral Blare and Gia Glam ranges. Recent moves include a 2025 Y2K capsule with Instagram account Not Thirst Traps, a wholesale launch on ASOS, and the 2026 Trance collection expanding into footwear, oversize bags and studded belts.

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