92% matchD-mop
Same-city 1988 rival mixing designer and streetwear
What changes: Single-tier boutique chain, no e-commerce empire or in-house label stable
Brand profile
Hong Kong multi-brand retailer founded in 1988, pairing designer labels with streetwear across its I.T, i.t and ITeSHOP channels.
4 brands like I.T hong kong like D-mop, THE BROKEN ARM PARIS, Wrong Weather →

I.T is a Hong Kong multi-brand operator stocking designer names like Comme des Garcons and Alexander McQueen, alongside its own in-house labels.
Uppercase I.T doors carry the upscale designer assortment; lowercase i.t stores sell cheaper streetwear and casual brands, so the logo tells you the price.
Founded in 1988 by brothers Sham Kar Wai and Sham Kin Wai, the group trades across Hong Kong and mainland China plus the ITeSHOP site listing several hundred labels.
92% matchSame-city 1988 rival mixing designer and streetwear
What changes: Single-tier boutique chain, no e-commerce empire or in-house label stable
76% matchTighter curation of the same designer roster, plus a cafe
What changes: One Paris door with lifestyle/book focus, not a mass-market chain
73% matchContemporary-to-streetwear mix with gallery programming
What changes: Much smaller European independent, no tiered store formats
68% matchSkews harder into hype streetwear and collabs
What changes: Sneaker/drop-driven rather than avant-garde designer
I.T is a Hong Kong multi-brand fashion retailer founded in 1988 by brothers Sham Kar Wai and Sham Kin Wai. Upscale I.T stores stock designer labels including Comme des Garcons and Alexander McQueen, while lower-priced i.t doors carry streetwear and casual brands; the group also runs in-house labels and the ITeSHOP e-commerce platform, which lists several hundred labels. It trades across Hong Kong and mainland China. Sham and private equity firm CVC Capital Partners took the company private in 2021, delisting it from the Hong Kong exchange after pandemic losses.