72% matchInto The Am
Louder all-over-print graphics, online-first
What changes: Rave/festival print focus, no high-fashion reference points
Brand profile
ICON FIRE
ICON FIRE is a clothing brand known for its edgy and bold designs that incorporate streetwear and high fashion elements.
San FranciscoOrigin
UnisexFocus
StreetwearStyle
$Price
4 brands like ICON FIRE like Into The Am, Progress Philippines, FUBU →
What to know about ICON FIRE
Graphic tees carry the line
T-shirts are the core of what this San Francisco label is known for, with the rest of the range built around streetwear and athleisure basics.
Priced at the entry level
Founded in 2010, it sits in the low price tier, so expect accessible everyday pieces rather than technical or premium construction.
If you like ICON FIRE
72% match
69% matchProgress Philippines
Indie graphic-tee streetwear built on local scene cred
What changes: Manila-rooted skate/hip-hop identity, limited US availability
66% matchFUBU
Bold block-logo streetwear with hip-hop heritage
What changes: 90s legacy branding rather than current high-fashion crossover
64% matchUndefeated
Elevated boutique take on the same street silhouettes
What changes: Higher price, sneaker-culture collabs, more restrained design
Brand facts
ICON FIRE is a clothing brand known for its edgy and bold designs that incorporate streetwear and high fashion elements. Their pieces are made with high-quality materials and are often adorned with unique details and prints that make them stand out.
- Founded
- 2010
- Origin
- San Francisco, United States
- Made in
- Asia
- Price
- $
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Athleisure / Sportswear