Brand profile

Undefeated

Los Angeles sneaker boutique and apparel label, founded in 2002, known for its five-strike logo and long-running Nike and Jordan Brand collaborations.

Los AngelesOrigin
MenswearFocus
StreetwearStyle
$$Price

23 brands like Undefeated like Leaders 1354, Patta, Stüssy →

A man wearing an undefeated logo black sweater

What to know about Undefeated

A sneaker shop that became a label

Founded in 2002 by Eddie Cruz and James Bond as a Los Angeles sneaker retailer, it built its own apparel line alongside the shop floor.

The five strikes do the work

Its five-strike mark is the recurring identifier across graphic tees, fleece, coaches jackets and sport basics drawn from military and team-athletics cues.

Collaborations are the long game

Footwear projects run long-term with Nike and Jordan Brand, plus adidas, New Balance, Converse, Pro-Keds, Timberland and Visvim.

Known forSneakersHoodies & sweatshirtsT-shirts & graphic tees

How Undefeated fits

Overall fit

true to size

Most shoppers find Undefeated apparel runs close to true to size with a casual, sport-inflected cut, though some graphic tees skew a touch boxy.

Tip: Order your usual size for most tees and fleece; size up only if you prefer a looser, streetwear-style drape.

true to sizeslightly boxyclassic streetwear cutcomfortable fit

Medium confidence · based on 5 sources

By category

CategoryRunsShapeSize advice
Trousers & pantstrue to sizerelaxed to regular, sport- and military-derived cutsTake your usual waist size; expect a relaxed rather than tapered leg.
T-shirts & graphic teestrue to sizeregular, slightly boxyTake your normal size; size up one if you want an oversized, layered look.
Jacketsslightly largerelaxedCoaches jackets tend to run a bit roomy for layering, so consider your true size unless you want a slimmer fit.
Hoodies & sweatshirtstrue to sizerelaxedStick with your usual size for a standard fit, or size up for a roomier streetwear silhouette.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

A man wearing Leaders 1354 bbc office ss knit black86% match

Leaders 1354

$$Sneaker boutique gearChicago, United States

Sneaker boutique with its own logo-graphic apparel

What changes: Chicago-rooted, smaller retail footprint and fewer Nike projects

Undefeated fit questions

Does Undefeated run big or small?

Undefeated fits true to size. Order your usual size for most tees and fleece; size up only if you prefer a looser, streetwear-style drape. Most shoppers find Undefeated apparel runs close to true to size with a casual, sport-inflected cut, though some graphic tees skew a touch boxy.

How does Undefeated fit?

Most shoppers find Undefeated apparel runs close to true to size with a casual, sport-inflected cut, though some graphic tees skew a touch boxy. Overall shape: regular to slightly boxy.

How do Undefeated trousers & pants fit?

Undefeated trousers & pants fits true to size. Take your usual waist size; expect a relaxed rather than tapered leg. Shape: relaxed to regular, sport- and military-derived cuts.

How do Undefeated t-shirts & graphic tees fit?

Undefeated t-shirts & graphic tees fits true to size. Take your normal size; size up one if you want an oversized, layered look. Shape: regular, slightly boxy.

How do Undefeated jackets fit?

Undefeated jackets fits slightly large. Coaches jackets tend to run a bit roomy for layering, so consider your true size unless you want a slimmer fit. Shape: relaxed.

Brand facts

Undefeated is a sneaker retailer and in-house apparel label founded in Los Angeles in 2002 by Eddie Cruz and James Bond. Its five-strike logo runs across graphic tees, fleece, coaches jackets and sport-inflected basics that draw on military and team-athletics references. The company still operates stores in Los Angeles and Las Vegas plus locations across Japan and China, and its footwear collaborations include long-running projects with Nike and Jordan Brand as well as adidas, New Balance, Converse, Pro-Keds, Timberland and Visvim.

Founded
2002
Origin
Los Angeles, United States
Made in
USA
Price
$$
Focus
Menswear
Facts checked
August 2026
Styles
Streetwear, Athleisure / Sportswear, Skatewear

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