88% matchAkademiks
Akademiks mirrors FUBU's relaxed, boxy silhouettes and focus on youth culture.
What changes: Later 2000s wave, denim-led rather than jersey-led
Brand profile
FUBU
FUBU is a Queens-born streetwear label founded in 1992 by Daymond John, known for bold block-logo jerseys, hoodies, tees and caps.
QueensOrigin
UnisexFocus
StreetwearStyle
$Price
20 brands like FUBU like Akademiks, Rocawear, Fila →
What to know about FUBU
Built in a Queens living room
Daymond John and three childhood friends sewed tie-top hats at his mother's house in Hollis in 1992, then scaled to jerseys, denim and tees marked with block logos.
A 90s hip-hop scale story
The label rode hip-hop's mainstream breakthrough to roughly $350 million in sales at its peak, which is why the logo reads as period shorthand rather than a new idea.
Now nostalgia at low prices
Current product comes through licensing and capsule drops — mostly oversized-logo tees and hoodies aimed at Y2K revival shoppers, priced at the budget end.
If you like FUBU
See all 20 brands like FUBU →88% match
87% matchRocawear
Rocawear shares FUBU's bold streetwear style and targets a similar urban demographic.
What changes: Late-90s Roc-A-Fella lineage, slightly higher price
72% matchFila
Bold retro logo sportswear with 90s hip-hop crossover
What changes: Athletic brand with tennis heritage, not a streetwear label
70% matchChampion
Block-logo American fleece basics at accessible prices
What changes: Collegiate athletic roots, less hip-hop specific
Brand facts
FUBU — short for "For Us, By Us" — is an American streetwear label founded in 1992 by Daymond John with childhood friends J. Alexander Martin, Carl Brown and Keith Perrin, sewing product out of John's mother's house in Hollis, Queens. It grew from hand-made tie-top hats into hockey jerseys, sweatshirts, denim, tees and caps marked with oversized block logos, reaching roughly $350 million in sales at its 1990s peak alongside hip-hop's mainstream rise. John still fronts the brand, which now sells nostalgia-driven logo apparel through licensing and capsule releases.
- Founded
- 1992
- Origin
- Queens, United States
- Price
- $
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Y2K, Athleisure / Sportswear