Indigofera Prima Jeans

Indigofera Prima Jeans is a Swedish heritage denim and workwear label founded in Stockholm in 2009 by Mats Andersson and Johan Söderlund, both denim-industry veterans with backgrounds at Levi's and Levi's Vintage Clothing. The brand builds five-pocket jeans, work pants, flannels, overshirts, jackets and wool blankets from exclusive Japanese, American and European mill fabrics, cut and sewn in Europe. Signature fabrics include gunpowder-dyed black selvedge and custom double-redline denim engineered for deep fades. Styling draws on 1950s-1970s workwear with playful, colorful detailing. Jeans typically run $289 and outerwear $439; sold through specialist raw-denim retailers worldwide.