Brand profile
Indigofera Prima Jeans
Swedish heritage label crafting selvedge denim and rugged workwear from exclusive Japanese and European mill fabrics, made in Europe since 2009.
StockholmOrigin
UnisexFocus
Workwear / HeritageStyle
$$$Price
4 brands like Indigofera Prima Jeans like Filson, Engineered Garments, Universal Works →
What to know about Indigofera Prima Jeans
Founded by ex-Levi's denim people
Mats Andersson and Johan Söderlund started the label in Stockholm in 2009 after working at Levi's and Levi's Vintage Clothing.
Fabrics are commissioned, not bought off-shelf
Exclusive Japanese, American and European mill cloth, including gunpowder-dyed black selvedge and a custom double-redline denim built to fade hard.
European sewing at $289 a pair
Jeans run about $289 and outerwear $439, cut and sewn in Europe and sold mainly through specialist raw-denim shops rather than mainstream retail.
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If you like Indigofera Prima Jeans
82% matchFilson
Century-old rugged workwear, wool and waxed cotton
What changes: Outfitter breadth and US-made canvas focus rather than selvedge denim
75% matchEngineered Garments
Workwear and military patterns cut in small runs
What changes: More designed, looser silhouettes; less denim-purist
73% matchUniversal Works
British mid-century workwear in relaxed, honest fabrics
What changes: Softer, more casual tailoring; less denim specialism
70% matchBeams Plus
Japanese-mill fabric obsession, Ivy and workwear archives
What changes: Preppier Ivy leaning, broader seasonal range
Brand facts
Indigofera Prima Jeans is a Swedish heritage denim and workwear label founded in Stockholm in 2009 by Mats Andersson and Johan Söderlund, both denim-industry veterans with backgrounds at Levi's and Levi's Vintage Clothing. The brand builds five-pocket jeans, work pants, flannels, overshirts, jackets and wool blankets from exclusive Japanese, American and European mill fabrics, cut and sewn in Europe. Signature fabrics include gunpowder-dyed black selvedge and custom double-redline denim engineered for deep fades. Styling draws on 1950s-1970s workwear with playful, colorful detailing. Jeans typically run $289 and outerwear $439; sold through specialist raw-denim retailers worldwide.
- Founded
- 2009
- Origin
- Stockholm, Sweden
- Price
- $$$
- Typical prices
- Shirts $199–$299 · Jeans $289–$306 · Home goods $405–$437
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Workwear / Heritage