80% matchTimex
Affordable quartz tool watches, heritage-backed
What changes: Smaller cases, understated design and lower price ceiling
Brand profile
Invicta
Invicta is a Swiss-founded, Florida-based watch brand known for oversized, low-priced dive and chronograph models such as the Pro Diver.
La Chaux-de-FondsOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
What to know about Invicta
Swiss name, Florida operation
The 1837 La Chaux-de-Fonds origin went dormant for decades; the brand was revived in the 1990s as a US-run, family-owned company based in Hollywood, Florida.
Big cases, low prices
The catalogue is built on oversized quartz and automatic dive and sport watches — Pro Diver, Grand Diver, Subaqua, Venom, Bolt, Reserve — at accessible price points.
Sold through volume channels
Distribution runs through its own site and outlet stores plus television shopping channels and Amazon, alongside licensed pop-culture collections and sister Swiss brand Glycine.
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Brand facts
Invicta traces its origins to an 1837 watchmaking house in La Chaux-de-Fonds, Switzerland, and after decades of dormancy was revived in the 1990s as a US-run, family-owned business headquartered in Hollywood, Florida. It sells oversized quartz and automatic watches at accessible prices, anchored by the Pro Diver, Grand Diver, Subaqua, Venom, Bolt and Reserve lines. The group also owns Swiss brand Glycine and issues licensed pop-culture collections. Sales run through invictawatch.com, Invicta Stores outlets, television shopping channels and Amazon.
- Founded
- 1837
- Origin
- La Chaux-de-Fonds, Switzerland
- Made in
- China, Switzerland
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Athleisure / Sportswear, Workwear / Heritage