Watches are not just about telling time; they are a reflection of personal style and an embodiment of craftsmanship. Whether you prefer the sleek lines of a minimalistic design or the intricate details of a classic timepiece, brands like Seiko offer a wide array of silhouettes and materials that cater to every aesthetic. From robust stainless steel cases to elegant leather straps, these watches are crafted for both daily wear and special occasions, seamlessly blending functionality with fashion.

Citizen Watch, Casio, Tissot, and Hamilton all share that same commitment to quality and timeless design. Each brand brings its unique flair, whether it’s Citizen's eco-friendly innovations, Casio’s tech-savvy approach, Tissot's Swiss heritage, or Hamilton’s bold American spirit. We invite you to explore our full list of brands that echo Seiko's dedication to style, precision, and identity in the world of horology.

How We Rank
Price
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Citizen Watch

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Classic
Timeless
Origin
New York City, United States
Made in
Asia
Founded
1918
Citizen is a contemporary watch brand known for its clean look, minimalist designs, and high-quality pieces. Their pieces are versatile and timeless, making them the perfect complement to any outfit.
$-$$
Low-Med
$-$$ (Low-Med)
Timeless
Functional
Origin
Tokyo, Japan
Made in
Asia
Founded
1946
Casio is a well-known Japanese electronics company that produces a wide range of products, including watches. Their G-Shock line of watches is particularly famous for its durability and toughness, making it a popular choice for athletes and outdoor enthusiasts.
$$-$$$
Med-High
$$-$$$ (Med-High)
Classic
Timeless
Origin
Le Locle, Switzerland
Made in
Asia
Founded
1853
Tissot watches are renowned for their precision, innovation, and quality, often serving as official timekeepers in world sports. They blend Swiss watchmaking traditions with advanced technologies, offering a wide range of styles from classic to contemporary.

Hamilton

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Timeless
Sophisticated
Origin
Lancaster, USA
Made in
USA
Founded
1791
Hamilton is a clothing brand that is known for its high-quality and timeless pieces. Their designs are classic and elegant, making them perfect for those who want to invest in wardrobe staples that will last for years to come.
$$
Med
$$ (Med)
Classic
Timeless
Origin
New York City, United States
Made in
Asia
Founded
1875
Bulova is a well-known brand that specializes in high-quality watches. They are known for their precision timekeeping and innovative designs that combine classic elegance with modern technology.
$-$$
Low-Med
$-$$ (Low-Med)
Classic
Timeless
Origin
Waterbury, United States
Made in
Asia
Founded
1854
Timex is a well-known American watch brand that has been around since 1854. They are known for their high-quality, durable and affordable watches that are perfect for everyday wear.
$-$$
Low-Med
$-$$ (Low-Med)
Colorful
Timeless
Origin
Biel, Switzerland
Made in
Asia
Founded
1983
Swatch is a Swiss watch and jewelry brand that is known for its colorful and playful designs. Their watches are affordable, fashionable, and often feature unique patterns and materials.

Invicta

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Classic
Timeless
Origin
Chaux-de-Fonds, Switzerland
Made in
Asia
Founded
1837
Invicta is a Swiss watch company that has expanded into the fashion industry with its line of clothing and accessories. The brand is known for its bold and unique designs, high-quality materials, and affordable prices.
$$
Med
$$ (Med)
Classic
Timeless
Origin
Richardson, United States
Made in
Asia
Founded
1984
Fossil is a well-known American brand that specializes in watches, handbags, and accessories. They are known for their vintage-inspired designs that blend classic and modern styles, creating timeless pieces that are both stylish and functional.

Longines

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Timeless
Classic
Origin
Saint-Imier, Switzerland
Made in
Europe
Founded
1832
Longines is a luxury Swiss watch brand that is known for its classic and timeless designs. Their watches are often associated with elegance, precision, and high-quality craftsmanship.

10 Brands like Seiko

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How We Rank

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off? We’d love your take [share feedback →]

We hope this roundup of brands like Seiko helped you find your next favorite label. Have a suggestion we should add? Let us know — we’re always updating these lists to keep them fresh and useful.

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