Brand profile

is-ness

Tokyo unisex label blending oversized silhouettes, technical fabrics and club-culture color, founded in 2001 by DJ-designer Tomomi Kishita.

TokyoOrigin
UnisexFocus
StreetwearStyle
$$$Price

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A man wearing a grey oversized long-sleeve knit with wide green trousers

What to know about is-ness

A DJ's record collection, dressed

Founder Tomomi Kishita managed a Harajuku shop and has DJed for years, and that club-culture history shows in collaborations with Paradise Garage and Nu Groove Records.

Cut away from the body

The house silhouette is oversized and loose rather than fitted, built from technical fabrics and slouchy outerwear like reversible fleeces, and sold unisex.

Older than most streetwear peers

Running since 2001, it began as a design group working across music, art and technology, which explains the graphic-heavy output at its mid-to-high price point.

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Brand facts

is-ness is a Japanese unisex label founded in 2001 by designer Tomomi Kishita, a former Harajuku shop manager and longtime DJ. The name references existence itself, and the brand started as a design group fusing tradition with contemporary sensibility across music, art, technology and fashion. Collections pair oversized, body-away silhouettes with colorful graphics, technical fabrics and slouchy outerwear such as reversible fleeces. Kishita's club-culture roots drive frequent collaborations, including projects with Suicoke, Billionaire Boys Club, Paradise Garage and Nu Groove Records. The label operates its own online store alongside Japanese and international stockists.

Founded
2001
Origin
Tokyo, Japan
Price
$$$
Typical prices
Trousers $306–$364 · Jackets $454–$894
Focus
Unisex
Styles
Streetwear, Techwear

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